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Morning After

Agency Network: 
Published/Aired: 
September 2017
Description: 

11% of fatal alcohol crashes happen the morning after.

Print advertisment created by BBDO, Ireland for Road Safety Authority Ireland, within the category: Public Interest, NGO.

Don't bring the night before into the morning after.

11% of fatal alcohol crashes happen the morning after. Never ever drink and drive.

Advertising Agency: Irish International BBDO, Dublin, Ireland
Creative Director: Dylan Cotter
Art Director: Clayton Homer
Copywriter: Dillon Elliott
Photographer: Simon Burch
Retoucher: Lee Hickman
Finished Artist: Gar Heffernan
Account Team: Ken Kerr, David Power

Comments (2)

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halaby87's picture
halaby87
Activity Score 10166

normal

oxonic's picture
oxonic
Activity Score 613

point is very clear. idea well landed on print.

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