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Volksubishi

Campaign
Agency Network: 
Published/Aired: 
August 2011

Description

Print advertisement created by Ogilvy, New Zealand for Road Safe Hawkes Bay, within the category: Public Interest, NGO.

Caption

Available for careless drivers, at all intersections.

Advertising Agency: Ogilvy, New Zealand
Executive Creative Director: Damon O'Leary
Senior Copywriter: Ben Pegler
Creative Group Head / Art Director: Darran Wong Kam
Retoucher: Dan Spataru
Typographer: Chris Leskovsek
Account manager: Ben Hopkinson
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Flurb's picture

Sure, that's a similar idea, but I prefer this latest iteration. It's smart and the art is visually stunning. For me, this is one of those "I wish I came up that" concepts.

Flurb
Activity Score 263
Creative Director
atb2005's picture

It''s not a "similar" idea. It is the same idea. Though the new execution is better, it's still a rip off, concept wise.

atb2005
Activity Score 13557
Flurb's picture

In the words of Jean-Luc Godard, "It's not where you take things from--it's where you take them to."

Flurb
Activity Score 263
Creative Director
arthor's picture

needs more floor refelction

arthor
Activity Score 513
morse's picture

Strong campaign.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Troll's picture

I like it.

Troll
Activity Score 676
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

Paolo Buatti's picture

Yes, I think it's better than the first one with the same concept...a great visual.

Paolo Buatti
Activity Score 896
Graphic Designer at NetBooster Agency Italia |

www.paolobuatti.it

thedesignaddict's picture

If you're going to rip something off, you better make it better than the original. They did.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Glut's picture

excellent, very clever and strong

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
kleenex's picture

Great concept.

kleenex
Activity Score 51078
Web Designer/Developer
That One Guy's picture

The line of copy helps tie the concept together. I like it. I think the art direction could be massaged a little more, but overall, good job doods.

That One Guy
Activity Score 266
University of Houston
artyduran's picture

Far better executed than the illustrated prints. Might be a ripoff, but very well done.

artyduran
Activity Score 1582
Copywriter
Roger Keynes's picture

Fentestuc ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

CACAHD's picture

great concept, but the AD... not so sure

CACAHD
Activity Score 2188
Art Director
chouette's picture

Neat. Funny.

chouette
Activity Score 69
vagdz's picture

Easy to get. I like itvery much.

vagdz
Activity Score 261
Manhattan Ave, N.Y.
markitomesquita's picture

perfect concept in a poor execution...
good for a rough layout.

markitomesquita
Activity Score 31
Art Director
neztor's picture

Not a fan of using brands or mixing them together, but this one works smooth. Besides the it has a strong concept and good copy.

neztor
Activity Score 42
Copywriter at Pragma |

www.be.net/neztor

Manoma's picture

I have a doubt...Superb... or perfect ?

Manoma
Activity Score 1108
Copywriter
AlexM's picture

You cannot copyright ideas for a reason. The execution is what matters. And this one has great execution.

AlexM
Activity Score 131
Photographer at Photographer |

High-end Photo Retoucher | Stock photo archive

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