Agency Network: 
August 2011

Print advertisment created by Ogilvy, New Zealand for Road Safe Hawkes Bay, within the category: Public Interest, NGO.

Available for careless drivers, at all intersections.

Advertising Agency: Ogilvy, New Zealand
Executive Creative Director: Damon O'Leary
Senior Copywriter: Ben Pegler
Creative Group Head / Art Director: Darran Wong Kam
Retoucher: Dan Spataru
Typographer: Chris Leskovsek
Account manager: Ben Hopkinson

Comments (21)

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Flurb's picture
Activity Score 263

Sure, that's a similar idea, but I prefer this latest iteration. It's smart and the art is visually stunning. For me, this is one of those "I wish I came up that" concepts.

atb2005's picture
Activity Score 13557

It''s not a "similar" idea. It is the same idea. Though the new execution is better, it's still a rip off, concept wise.

Flurb's picture
Activity Score 263

In the words of Jean-Luc Godard, "It's not where you take things from--it's where you take them to."

arthor's picture
Activity Score 513

needs more floor refelction

morse's picture
Activity Score 18024

Strong campaign.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Troll's picture
Activity Score 676

I like it.

Paolo Buatti's picture
Paolo Buatti
Activity Score 896

Yes, I think it's better than the first one with the same concept...a great visual.

thedesignaddict's picture
Activity Score 5403

If you're going to rip something off, you better make it better than the original. They did.

Glut's picture
Activity Score 3935

excellent, very clever and strong

kleenex's picture
Activity Score 51022

Great concept.

That One Guy's picture
That One Guy
Activity Score 266

The line of copy helps tie the concept together. I like it. I think the art direction could be massaged a little more, but overall, good job doods.

artyduran's picture
Activity Score 1582

Far better executed than the illustrated prints. Might be a ripoff, but very well done.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Fentestuc ;)

The Jobless Writer
Will Think for Salary

CACAHD's picture
Activity Score 2188

great concept, but the AD... not so sure

chouette's picture
Activity Score 69

Neat. Funny.

vagdz's picture
Activity Score 261

Easy to get. I like itvery much.

markitomesquita's picture
Activity Score 31

perfect concept in a poor execution...
good for a rough layout.

neztor's picture
Activity Score 42

Not a fan of using brands or mixing them together, but this one works smooth. Besides the it has a strong concept and good copy.

Manoma's picture
Activity Score 1108

I have a doubt...Superb... or perfect ?

AlexM's picture
Activity Score 131

You cannot copyright ideas for a reason. The execution is what matters. And this one has great execution.