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julesreijnen's picture

I think they look like razor blades form a far distance...

julesreijnen
Activity Score 6
Illustrator
pinkusfloydus's picture

Quite a nice idea.

pinkusfloydus
Activity Score 90
Copywriter
gienel's picture

your right looks like they selling razor blades

gienel
Activity Score 339
Art Director at Art Director |

(my Life Is Design & Design Is my LIFE)

JAGGY's picture

1. They make the messages unreadable? I m sure they don't. But their advertising says so.

2. And the 'SMS' thing is not coming through. It can be Voice 'Anything'.

3. And yes, they look like rajor blades.

4. Why all the characters are 'alien' for an Indian advertiser?

Baki sab theek hai...

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

nirmalranganathan's picture

The Foreign Influence RULES... An indian mammoth company falling for it, not a good idea...

nirmalranganathan
Activity Score 142
Client Servicing at WoC Advertising Enterprize, Chennai, India |

To be consciously stupid, when required, is an essential part of wisdom.

Rajib's picture

Maybe the concept is good. but the art direction, photography and the total execution is very bad.
looking like a blade.

....Method in Madness....

Rajib
Activity Score 369
Art Director |

<<.... Method in Madness ....>>

Guest's picture

It surely could've been simpler

Guest
sunjayv's picture

perspective of shadows..... or is it reflection on the road?...

sunjayv
Activity Score 76
freelance graphic artist
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