Arctic owl

Agency Network: 
October 2011

Print advertisment created by Simple, Chile for RKF, within the category: Public Interest, NGO.

Arctic owl
When spring arrives, the arctic fox changes its white fur to light brown colorful tones, nature changes, change with nature this spring.

Advertising Agency: simple, Chile

Comments (5)

Log in or register to post comments
morse's picture
Activity Score 18024

What do they mean by change with nature?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Andrej's picture
Activity Score 656

Long, contrived, boring!

acesheds's picture
Activity Score 4

Not sure I get the reasoning behind the ad - an interesting fact, but what point does it have as an ad?

We design garden sheds, take a look! :)

Taylormade's picture
Activity Score 408

What are they asking me to do here? This would make sense if they were asking me to buy a spring jacket.

contact77's picture
Activity Score 35

I believe that's precisely what they're asking the consumer to do: change from winter clothes, to spring lighter more colorful apparel, given RKF, just like TImberland, are outdoor sportswear stores. This animal natural fur transformation from one season to another is
very insightful and provides a new way to approach the typical launch of fashion brands. Thumbs up!