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Riyal / Rupee

Published/Aired: 
December 2007

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Description: 
Advertising Agency: Grant McCann Erickson, Colombo, Sri Lanka
Executive Creative Director: Russell Miranda
Art Directors: Russell Miranda
Copywriter: Dilshard Ahmed
Illustrator: John Langdon
Additional credits: John Langdon, Laila Gunasekara Martenstyn, Douglas Paul, Eranga Tennekoon, Nisal Attanayake, Kum Kum Fernando, Aman Ashraff, Ameen Gani, Peter Solomon, Monica Weerasinghe, Asirini Punchihewa

Comments (26)

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clansman's picture
clansman
Activity Score 16

wow.... brilliant.....

ska's picture
ska
Activity Score 61

Prefer the pound execution. This requires a bit of squinting, but overall good campaign.

aman.ashraff's picture
aman.ashraff
Activity Score 6

Not as clear as the other two. But overall, a killer idea!

Kahuththa's picture
Kahuththa
Activity Score 3

it's ... best

gill sans's picture
gill sans
Activity Score 10

free LSD experience!

x-files234's picture
x-files234
Activity Score 4

Hey... Sri Lanka Has woken up, Great Idea simple and clever.
Wow me from the next. WAITING.....

lex jenson's picture
lex jenson
Activity Score 2

wow dis z awesome ...... grate work ,,,

appie's picture
appie
Activity Score 157

The name of the Illustrator interests me. Reminds me of Robert Langdon!

thus's picture
thus
Activity Score 95

Does it appeared both sides as it shown here...

Thought it would 've been one side (first side) & let viewer to turn & observe the other name of money since there shown the logo twice either side. May be could've insert some hint to viewer to turn.(but i assume you've tried to expose the message clearly, easily as our some people wont bother to spend time to an ad as much.)

By the way its a Nice Concept. You guys have done nice typography work. Well executed.

But...Guys "API APIWA PORAWAL NOKARA GAMU NEDA."
because..."ANITH KATTIYA DANNAWA COMMENTS KOHINNDA KIYALA."

Best Wishes For New Year!

Mr.Top's picture
Mr.Top
Activity Score 728

OK

JohnsonPaul's picture
JohnsonPaul
Activity Score 164

nice one

Qbird's picture
Qbird
Activity Score 142

seriously... without reading the title...
i didn't know it means rupee....
i still prefer the series with the flags...
they make more sense...

grass hopper's picture
grass hopper
Activity Score 2

great ad

bknowlden's picture
bknowlden
Activity Score 3647

Advertising for advertising sake. Does anyone think a consumer would actually get this?

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Thank you.

jibberish's picture
jibberish
Activity Score 6

some brilliant work. seems like the creative team has spent substantial amount of time with the typography.
kudos!

fly catcher's picture
fly catcher
Activity Score 6

cleverly excuted...nice stuff.

sold's picture
sold
Activity Score 3305

visual here remember the VEJA campaign by AlmapBBDO:
http://adsoftheworld.com/media/print/veja_magazine_dead_vs_alive

"same technique" use in another way (up side down)?

they (Almap) did this "continue" campaign too:

http://adsoftheworld.com/media/print/veja_magazine_victory_vs_defeat

Senhora Kolossa's picture
Senhora Kolossa
Activity Score 483

wtf? seems to be a jalla-jalla work!

Dalbir Singh's picture
Dalbir Singh
Activity Score 552

Agree with BKnowlden. Wonder how many consumers (or some of us) would be able to decipher the typo.

Dalbir
www.AdOfDaMonth.com

Mr. Cool Supreme's picture
Mr. Cool Supreme
Activity Score 142

What impresses me most about this campaign is the fact that you managed to persuade everyone in your office to comment positively on it and give it top marks.

Perhaps a few of them should have registered under a different company.

Nice work all the same.

elmikel's picture
elmikel
Activity Score 1147

Right on spot Dr.Octogon!

I think this is really hard to read although I kinda like the idea...

Dirrty Frank's picture
Dirrty Frank
Activity Score 22

We need brillant typographers back. Great stuff.

MBR's picture
MBR
Activity Score 28

Good Ad

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MBR-Advertising Headhunters is all about your most valuable resource, "people." Our Recruitment Team specialize in the placement of mid to senior level management professionals across Middle East.

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zwan's picture
zwan
Activity Score 6

awesome work people ! when, i see this kinda stuffs, it makes me glad that im in the world of advertising !

zwan
catmando, nepal

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

The lack of oxygen, it seems, is finally taking its toll on you...

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