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Agency Network: 
Published/Aired: 
October 2009

Description

Print advertisement created by Y&R, United States for River North Dance Company, within the category: Recreation, Leisure.

Caption

Built by River North Dance Company.

Advertising Agency: Y&R Chicago, USA
Chief Creative Officer: Ken Erke
Creative Director: Sonya Grewal
Copywriter: Michelle Nam
Art Director: Gabo Curiel
Photographer: Erika Dufour
Illustrator: Alex Gross
Art Buyer: Kourtney Hoffman
Print Producer: Chris Doty
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Highest Rated

ace85le's picture

Ya, the art is nice but it lost all the supposed elegance of dancing.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

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Reality Check's picture

A visually arresting campaign but there's no sense that there's any real passion.

Reality Check
Activity Score 2539
Prof's picture

reminds me of the ones for the zurich orchestra. they won at cannes this year.

Prof
Activity Score 1449
Copywriter |

Quite really.

Guest's picture

Agree. is the same

Guest
mikeelrapido's picture

Nice art.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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silvi's picture

Beautiful photo. Interesting concept.

silvi
Activity Score 4172
Copywriter
Guest's picture

Dark and a bit unnerving, but somehow beautiful. To me, each ad looks like a work of art. I love the contrast of the human body - the skin, the muscles - with the pencil drawings. The drawings remind me of Escher, and also of those old Soviet workers' posters .. and that's such an unexpected combination: the factory worker often perceived as chained to his job of repetitive, mundane, plodding .. versus the freedom and personal expression of a dancer. It's such an interesting campaign in that it is so thought provoking (for me, anyway!) But I do wonder what exactly it does for the client .. what was the intended reaction?

Guest
Guest's picture

Not sure about it but it is interesting.

Guest
Guest's picture

I don't feel the essence of dancing as well as the body dynamism. Might work better for an orthopedic hospital ad.

Guest
adabortion's picture

This one can work better for an orthopedic hospital ad.

adabortion
Activity Score 615
Creative Director
ace85le's picture

Ya, the art is nice but it lost all the supposed elegance of dancing.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

ace85le's picture

Ya, the art is nice but it lost all the supposed elegance of dancing.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

pwucel's picture

There are two focus, act and image like cancer inside the body. Can not see the main message! Layout, you got the score.

pwucel
Activity Score 158
Art Director at LinsAd (Singapore)
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