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Dark Kids, Bat

Campaign
Agency Network: 
Published/Aired: 
April 2010

Description

Print advertisement created by Ogilvy, Italy for Ritual, within the category: Media.

Caption

The bizarre case of Vladimir, who waketh up midnight.
The first italian magazine of dark, gothic, electro, industrial music and culture. Ritual. Your dark side.

Advertising Agency: Ogilvy & Mather, Rome, Italy
Executive Creative Director: Roberto Greco
Creative director: Elisa Pazi
Art Directors: Chiara Catalani, Elisa Pazi
Copywriter: Elisa Pazi
Photographer: Winkler+Noah
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Blashyrkh's picture

Being a gothic/doom/death/black/heavy/@#$! metal listener never thought this genres could have a relation with children of this age.
It's a bizarre approach but it also gives the idea people who makes this music are sick from the birth. A bit scary than bizarre though. Especially the "twins", I thought it was a kinda campaign for stillbirth without reading the bottom copy.
Execution is nice.

Blashyrkh
Activity Score 32890
Art Director
shitmonk's picture

it's like a serial killers childhood, all three are very nice photographs, i like this children and darkness theme, i get curious about the magazines content, so it works :)

shitmonk
Activity Score 465
morse's picture

The innocence of children gives the whole theme more contrast.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

atb2005's picture

I like that they used children since they are most innocent, and the idea here is that innocent looking people can have a "dark side", which is very true. I don't think this has anything to do with being "sick from the birth". Great campaign!

atb2005
Activity Score 13557
IRONWORKS's picture

Agree with atb2005.

IRONWORKS
Activity Score 222
Graphic Designer at NagaDDB, Malaysia.
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