Dark Kids, Bat

Agency Network: 
April 2010


Print advertisement created by Ogilvy, Italy for Ritual, within the category: Media.


The bizarre case of Vladimir, who waketh up midnight.
The first italian magazine of dark, gothic, electro, industrial music and culture. Ritual. Your dark side.

Advertising Agency: Ogilvy & Mather, Rome, Italy
Executive Creative Director: Roberto Greco
Creative director: Elisa Pazi
Art Directors: Chiara Catalani, Elisa Pazi
Copywriter: Elisa Pazi
Photographer: Winkler+Noah
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Blashyrkh's picture

Being a gothic/doom/death/black/heavy/@#$! metal listener never thought this genres could have a relation with children of this age.
It's a bizarre approach but it also gives the idea people who makes this music are sick from the birth. A bit scary than bizarre though. Especially the "twins", I thought it was a kinda campaign for stillbirth without reading the bottom copy.
Execution is nice.

Activity Score 32890
Art Director
shitmonk's picture

it's like a serial killers childhood, all three are very nice photographs, i like this children and darkness theme, i get curious about the magazines content, so it works :)

Activity Score 465
morse's picture

The innocence of children gives the whole theme more contrast.

Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

atb2005's picture

I like that they used children since they are most innocent, and the idea here is that innocent looking people can have a "dark side", which is very true. I don't think this has anything to do with being "sick from the birth". Great campaign!

Activity Score 13557
IRONWORKS's picture

Agree with atb2005.

Activity Score 222
Graphic Designer at NagaDDB, Malaysia.
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