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The leaning tower of Giza

Campaign
Agency Network: 
Published/Aired: 
March 2012

Description

Print advertisement created by Miami Ad School, United States for Risk, within the category: Gaming.

Caption

One roll can change everything.

Advertising School: Miami Ad School, San Francisco, USA
Instructor: Gilberto Enrique Muiños
Art Director: Benjamin Pang
Copywriter: Andy Truong
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mmackinven's picture

What is 'Risk'?

No idea what they're advertising.

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

ivan's picture

It's a board game where you take over parts of the world.

ivan
Creative Director at Ads of the World
mmackinven's picture

Thanks Ivan, haven't heard of that game before :)

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

ZeSheep's picture

Yeah does not much about the product. maybe will make sense where the game is known

ZeSheep
Activity Score 174
Copywriter at Mumbai
everartz's picture

very bad...

everartz
Activity Score 7613
Art Director |

| everartz |

MicheleVirgilio's picture

no

MicheleVirgilio
Activity Score 2617
Hadrons's picture

Extremely repulsive.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

bate_palmas's picture

Yes, but even if you do own Egypt and Italy in Risk, the object of the game is not to impose one culture upon another, or try mix cultures, or anything like that.

A noble effort, but I just don't think you've thought this one through enough.

bate_palmas
Activity Score 1479
vlads's picture

too bad. forced too much.

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

alaaelalfi's picture

Hahahaha.. This too bad ... Old .. Very old

alaaelalfi
Activity Score 40
Art Director at UPS
JJacob's picture

Wow a lot of hate but not a lot of constructive criticism. I'm assuming everyone on here won a titanium lion for every piece of student work.

Here's what I'd say.
Move the logo or increase it so it's more prominent to the headline. The tag is good but I didn't see that this was for Risk when I first looked at the ad. My eye was drawn to the headline and once it goes to the bottom of an ad it doesn't generally come back up.

Risk is about WWII so the idea of moving landmarks doesn't really work. Maybe show famous landmarks after Germany took them over: Example Statue of Liberty with Visit the marvelous Statue ze triumph zich fuher. (Find real german).

I don't agree that this doesn't explain what Risk is I feel like Risk is well known enough that people will get the reference, but it is a fair thought that if I know what risk is, I've probably already played it.

JJacob
Activity Score 3
Copywriter at Digitas
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