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Breathe deeply again, 1

Campaign
Agency Network: 
Published/Aired: 
April 2010

Description

Print advertisement created by Saatchi & Saatchi, Italy for Rinogutt, within the category: Pharmaceutical.

Advertising Agency: Saatchi&Saatchi, Milan, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi, Sandro Esposti
Deputy Creative Directors: Luca Pannese, Luca Lorenzini
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Photographer: Riccardo Bagnoli
Post production: Artout
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davitma's picture

could not really get what is the idea behind this?

davitma
Activity Score 32
rawaa's picture

i really dont get it!

rawaa
Activity Score 35
Copywriter at TBWA/RAAD
crashandburn's picture

in my opinion, this is some kind of medicine to help us breathing or something. in this picture, it tells that because this guy could breathe easily again, he could even got the bell from the house (that little one in the left) while he breathes. the other picture shows that he also got, idk, the machine maybe from the plane & the ship. well, thats all i could catch :/

crashandburn
Activity Score 55
NIke's picture

It's a nasal spray.

NIke
Activity Score 61
esteb's picture

How does a bell smell?
Don't get.

esteb
Activity Score 673
art
alvinivanicko's picture

I do not get it. scammmm

alvinivanicko
Activity Score 263
Graphic Designer
NIke's picture

They're talking about "breathe". Why are you talking about "smell"?

NIke
Activity Score 61
esteb's picture

Because, differently from you, we haven't done it.
Fortunately.

esteb
Activity Score 673
art
Enzogol's picture

I don´t get it. It´s just art direction without direction.

Enzogol
Activity Score 12
Producer/Director at SDP Productions
premc's picture

coool stuff!! 8/10

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

whatthefudge's picture

I can't believe it... I've just survived an air plane turbine and a gigantic ship propeller crashing down on my head, and now somebody throws a frickin' church bell right in my face? Why?

whatthefudge
Activity Score 1266
Blashyrkh's picture

This one fails after seeing a propeller and a turbine. The bell has no relation with breathing.

Blashyrkh
Activity Score 32890
Art Director
Itsmrme's picture

The shadow on the product is all wrong. Why smell bells? Why not the things you long to smell, things you can eat, followers being delivered etc.

Itsmrme
Activity Score 126
Art Director at Chicago Portfolio School
Don Rapper's picture

Rinogutt comes with the suit, i guess. The guy wears suit on the 3 ads.

Besides, i think that if you breathe, and a giant bell comes right at your head, it would tear it apart right away.

I know its called "advertising", but come on, theres gotta be common sense too.

Don Rapper
Activity Score 223
Mickrock's picture

You don't get it????
The gentleman can breathe so well after using the product that the suction caused by his deep nasal intake sucked the bell right off the church.
This is advertising and yes... it is fantasy. Read the copy... there's the clue.
 
Not much of advertising is based on reality. That's kinda the point.
Advertising would have died a long time ago if ya can't tell fibs.

 
Watch 'the Invention of Lying' with Ricky Gervais.

Mickrock
Activity Score 53
Art Director at MegaCorp.
Don Rapper's picture

I do get it. Its easy to understand. but i think its WAY over the top. I just dont like it but its just my opinion

Don Rapper
Activity Score 223
AssassinX's picture

I simply dont like all these 3.

I specially dont understand this one, is it an Italian metaphor or something?

AssassinX
Activity Score 1329
artbum's picture

brilliant. Don't understand these? Really? He's breathing so deeply that he inhaled the bell from that church in the distance, the jet engine from that jet in the sky, and the propeller from that ship in the water, far, f a r , a - w a y.

these are great.

artbum
Activity Score 69
Art Director at ignitehealth.com
artbum's picture

ok, maybe the confusion came from the two objects that seem to have something to do with air; the propeller and the jet engine. So, you guys thought it was some kind of metaphor for intense breathing, but they're not. In that case, all three should've been objects like the bell which have absolutely nothing to do with air. This way, it only says he is breathing so deeply that he's inhaling heavy shit from really far away.

they're still freaking great.

artbum
Activity Score 69
Art Director at ignitehealth.com
Guest's picture

I get the idea but it really took me awhile to understand it, but once you do its a really nice concept. Maybe you might have to enforce it a bit better, aesthetic and many other design elements are visible and its a really nice ad to look at so good job but really try and push that concept some how. (Its a nasal spray ad and once he takes it, its so strong that be pull stuff towards him when he breathes in, hence the connection with the item and the background.)

Guest
janeliza's picture

Take a moment to get it, and it made me to separate between breathe and smell.

janeliza
Activity Score 41
Burapha University
michelangelo's picture

salvador dali will like this

michelangelo
Activity Score 660
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