Agency Network: 
January 2011

Print advertisment created by Africa, Brazil for Rider, within the category: Fashion.

Comments (12)

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Reality Check's picture
Reality Check
Activity Score 2539

It's not clear what this campaign is driving at, but the creative team makes the weirdness visually arresting.

krisztian's picture
Activity Score 9

The execution matches the tagline. Very funny and cute illustration. However, the tagline is not clear.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

So why give it 8 pts?

rajib kabir's picture
rajib kabir
Activity Score 35

it's difficult to understand

niniasufle's picture
Activity Score 407

It's not the usual havaianas, that's why they're are unpredictable,
Maybe the havaianas feel different when you wear them...
The problem is that the ad works directly with the concept of "unpredictable" and not with the product and its benefits.
There's not union between the product and the concept, that's why it's not clear enough, and that's really bad
Nice illustrations though.

ace85le's picture
Activity Score 3935

I think it works. It's selling more of a lifestyle rather than the product attributes. Havaianas does just the same thing - their ads are very abstract and appears to the more vain kind of audience. This one targets the casual, random and humorous type.


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niniasufle's picture
Activity Score 407

you got a point there...
but it works better when your product is known first... that's why it works in havianas
but here a lot of people say "what?",
and that's because they not used to the comunication of this brand...
Don't you think that something's wrong?
This kind of ads don't work on unknown brands... That's why Havaianas and big brands can do it
But here... better focus on what your product it's about and what makes you different for your competence...
This ad is a waste of efforts.
(sorry for my bad english)

talk2parvez's picture
Activity Score 14

Whats da concept?

State of Art

jasonads's picture
Activity Score 47

Absolutely non sense.
A kind o ad that doesn't sells any benefits and a kind of concept that doesn't says anything relevant.

pablito.miuzzato's picture
Activity Score 54

what? Why this ad is here?

bhuvneshwar.chd's picture
Activity Score 989

i like it.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Ed Rapport's picture
Ed Rapport
Activity Score 724

I totally get the concept, great illustration just remove the shoe.. The shoe does not fit the tagline and visual