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Bird

Campaign
Agency Network: 
Published/Aired: 
January 2011

Description

Print advertisement created by Africa, Brazil for Rider, within the category: Fashion.

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mary crazy's picture

Predictable.

mary crazy
Activity Score 27
Copywriter
renatonl's picture

hahahaha true

renatonl
Activity Score 76
Copywriter at Copywriter
gadgets's picture

I like the cartoons from background but why the sandals should be unpredictable?

gadgets
Activity Score 1063
ramma111's picture

sandals SHOULD NOT be unpredictable.. rather reliable

ramma111
Activity Score 68
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purshotham's picture

The ad design is attractive.......

purshotham
Activity Score 457
agappehp's picture

Interesting design very good.

agappehp
Activity Score 108
Graphic Designer at Ideia Publicidade
Themadartist1972's picture

why unpredictable ??

Themadartist1972
Activity Score 323
Art Director at Euro RSCG 360
thedesignaddict's picture

This campaign is what's known as 'the polished turd'.

It makes NO sense.

thedesignaddict
Activity Score 5403
Art Director at Freelance
ace85le's picture

Why is everybody trashing this campaign? I LOVE it haha I'm gonna buy a pair if they sell them here lolz.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

thedesignaddict's picture

"Why is everybody trashing this campaign?"

Because the creative has NOTHING to do with the product. Replace the sandal with a cheeseburger and it would make more sense. It's terrible.

thedesignaddict
Activity Score 5403
Art Director at Freelance
jasonads's picture

Agree.

There's NOTHING with the product, this ad not even sells a product. Is just a 3 steps NO funny cartoon

jasonads
Activity Score 47
Wordnerd's picture

and now for something completely different: our sandals

Wordnerd
Activity Score 6692
Copywriter
Mantufayo's picture

Nice Ad, ugly sandals.

Mantufayo
Activity Score 580
Creative Director
Ed Rapport's picture

Visually stunning, but the tag needs to be scraped.. I don't get why the shoe is unpredictable...?

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
John Howard's picture

Bad joke?

John Howard
Activity Score 33
Creative Director
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