50Cent Voodoo

Agency Network: 
October 2016

Campaign strives to inform people that online piracy has grave repercussions on the very artists they love. Actual dolls were created and then shot. The voodoo pins in the shape of download cursors were actually poked onto the posters.

Print advertisment created by Publicis, India for Rhythm House, within the category: Recreation, Leisure.

Online Piracy is killing your favourite artist.

Advertising Agency: Publicis India
National Creative Director: Emmanuel Upputuru
Creative Directors: Vivek Nayyar, Vinay Kumari
Art Director: Siddesh Telang
Copywriter: Tejas Ravindranath
Additional credits: Madhukar Bonkar, Danica D’souza (Doll Artists)

Comments (23)

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Highest Rated

CurryJ's picture
Activity Score 953

My question exactly!

I think; therefore I am

shitmonk's picture
Activity Score 465

no it's not. i think 50 cent can take a million clicks

Shawali's picture
Activity Score 8442

True. But the idea and art are pretty good.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

shitmonk's picture
Activity Score 465

whatever you do to 50 cent, he will never die anyway. yes it's original and nicely done. i gave 1 star cause i think piracy is like promotion, if you like the music and you want to support them, you can go to the store & buy the album. it makes extra awareness & popularity as well + 50 cent does not need my money, he's allready a zillionaire

Shubhra Aggarwal's picture
Shubhra Aggarwal
Activity Score 86

like this campaign.. intelligent concept.. far superior than several other run-of-the-mill ads i have come across for the same subject ..wish the same could be said about the art..couldn't get it clearly without reading the description below!

Marta Ibarrondo's picture
Marta Ibarrondo
Activity Score 55

like the campaign. cool art, cool idea. well done India!

brookjohnston's picture
Activity Score 296

Why is 50 Cent dressed up like a nun?

CurryJ's picture
Activity Score 953

My question exactly!

I think; therefore I am

Dzsoi's picture
Activity Score 8532

Very very good, with every click of download you stab him. Powerful!

atb2005's picture
Activity Score 13557

I like the campaign too. It's by far the most visually engaging campaign I've seen on this subject, but it's not going to produce any results. I just like the creative approach; that's all.

jamesrothenburg's picture
Activity Score 554

At first glance I thought that was a nun.

monsieurange's picture
Activity Score 520

Not agree with that thought.

alejulimaty's picture
Activity Score 842

whoopie goldberg en perdiendo el habito

Rentokill's picture
Activity Score 26

Cool idea. They dont seem to have that many catholic nuns in India though, or someone might have mentioned it during the design-process... a basecap might have worked a little better.

Carlos Garcia's picture
Carlos Garcia
Activity Score 847

like the idea.


everartz's picture
Activity Score 7613

i agree to kill this 50cent fucker!... by the way the is awful!

| everartz |

gonndo's picture
Activity Score 1094


I don't know what you heard about me
But a bitch can't get a dollar out of me
No Cadillac, no perms you can't see
That I'm a motherfucking P-I-M-P

What's wrong with that???????

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

xcreativity's picture
Activity Score 2374

love the art

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

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Shingo's picture
Activity Score 408

like the concept and the art direction

Breno Machado's picture
Breno Machado
Activity Score 2

Looks like a nun, matter of fact.

akanksha puri's picture
akanksha puri
Activity Score 19

Nice art ...its different and it does look like 50cent

like the voodoo and clicks comparison (clicks work as pins)

ek kanya's picture
ek kanya
Activity Score 814

cool. you are right akanhsha

am an advertising junkie | read my flog at

akanksha puri's picture
akanksha puri
Activity Score 19

thanks :)

Blashyrkh's picture
Activity Score 32890

Who cares. Piracy keeps internet and many companies alive.