50Cent Voodoo

Agency Network: 
October 2016


Campaign strives to inform people that online piracy has grave repercussions on the very artists they love. Actual dolls were created and then shot. The voodoo pins in the shape of download cursors were actually poked onto the posters.

Print advertisement created by Publicis, India for Rhythm House, within the category: Recreation, Leisure.


Online Piracy is killing your favourite artist.

Advertising Agency: Publicis India
National Creative Director: Emmanuel Upputuru
Creative Directors: Vivek Nayyar, Vinay Kumari
Art Director: Siddesh Telang
Copywriter: Tejas Ravindranath
Additional credits: Madhukar Bonkar, Danica D’souza (Doll Artists)
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Highest Rated

CurryJ's picture

My question exactly!

Activity Score 953
Copywriter |

I think; therefore I am

shitmonk's picture

no it's not. i think 50 cent can take a million clicks

Activity Score 465
Shawali's picture

True. But the idea and art are pretty good.

Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

shitmonk's picture

whatever you do to 50 cent, he will never die anyway. yes it's original and nicely done. i gave 1 star cause i think piracy is like promotion, if you like the music and you want to support them, you can go to the store & buy the album. it makes extra awareness & popularity as well + 50 cent does not need my money, he's allready a zillionaire

Activity Score 465
Shubhra Aggarwal's picture

like this campaign.. intelligent concept.. far superior than several other run-of-the-mill ads i have come across for the same subject ..wish the same could be said about the art..couldn't get it clearly without reading the description below!

Shubhra Aggarwal
Activity Score 86
Marketing Manager
Marta Ibarrondo's picture

like the campaign. cool art, cool idea. well done India!

Marta Ibarrondo
Activity Score 55
Creative Director
brookjohnston's picture

Why is 50 Cent dressed up like a nun?

Activity Score 296
St. Lawrence College
CurryJ's picture

My question exactly!

Activity Score 953
Copywriter |

I think; therefore I am

Dzsoi's picture

Very very good, with every click of download you stab him. Powerful!

Activity Score 8532
Copywriter at junior copywriter
atb2005's picture

I like the campaign too. It's by far the most visually engaging campaign I've seen on this subject, but it's not going to produce any results. I just like the creative approach; that's all.

Activity Score 13557
jamesrothenburg's picture

At first glance I thought that was a nun.

Activity Score 554
Art Director
monsieurange's picture

Not agree with that thought.

Activity Score 520
Creative Director
alejulimaty's picture

whoopie goldberg en perdiendo el habito

Activity Score 842
brother buenos aires
Rentokill's picture

Cool idea. They dont seem to have that many catholic nuns in India though, or someone might have mentioned it during the design-process... a basecap might have worked a little better.

Activity Score 26
Graphic Designer at Autoactiva Werbeagentur GmbH
Carlos Garcia's picture

like the idea.

Carlos Garcia
Activity Score 847
Copywriter at Zwela |


everartz's picture

i agree to kill this 50cent fucker!... by the way the is awful!

Activity Score 7613
Art Director |

| everartz |

gonndo's picture


I don't know what you heard about me
But a bitch can't get a dollar out of me
No Cadillac, no perms you can't see
That I'm a motherfucking P-I-M-P

What's wrong with that???????

Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

xcreativity's picture

love the art

Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Shingo's picture

like the concept and the art direction

Activity Score 408
Breno Machado's picture

Looks like a nun, matter of fact.

Breno Machado
Activity Score 2
Copywriter at Aragão Publicidade
akanksha puri's picture

Nice art ...its different and it does look like 50cent

like the voodoo and clicks comparison (clicks work as pins)

akanksha puri
Activity Score 19
ek kanya's picture

cool. you are right akanhsha

ek kanya
Activity Score 814

am an advertising junkie | read my flog at

akanksha puri's picture

thanks :)

akanksha puri
Activity Score 19
Blashyrkh's picture

Who cares. Piracy keeps internet and many companies alive.

Activity Score 32890
Art Director
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