November 2008

Print advertisment created by Bilinki & Groggins, United States for Rhode Island Coalition Against Domestic Violence, within the category: Public Interest, NGO.

It's not acceptable to treat a woman like one. Most men agree, but few speak out. Please, be heard. A man's voice is an effective way to change demeaning societal attitudes towards women.

Advertising Agency: Bilinki & Groggins, Providence, USA
Creative Directors: Tim Needham
Art Director: Tim Needham
Copywriter: Kevin Acciaioli
Photographer: Michael Indresano
Photoshop Artist: Christopher Lee Donovan

Comments (12)

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Tchabana's picture
Activity Score 103

for heavens sake! stop it, stop the violance,stop these ugly pictures, it makes me cry! when i see this it reminds me my mother! she was one of this "kind" of women!

Carlos Garcia's picture
Carlos Garcia
Activity Score 847

Ugly photo.
Ugly line.

Just take it as it is: "It's not acceptable to treat a woman like one." wtf people!

Even a student coulf do better than this. I know, i've seen it.


prohomopithecus's picture
Activity Score 39

Sorry guys.

Guest's picture

dude, awesome. I'm going to target to buy a dress to put on my punching bag now. sweet!

Guest's picture

I'm lost... the line.... what the hell are they talking about?

joelapompe's picture
Activity Score 3851

It's so overdone, I really don't know where to start!!! I've seen this visual trick like 10 times in recent years... I prefer the other one with the piece of meat, it's more dirty, shocking and spectacular...

theanc's picture
Activity Score 2783

Don't like it. Some way the shot looks funny and I think shouldn't happen to deliver this message.

Notorious's picture
Activity Score 666

nice, creative, but still the punch line is so wrong

outsmart me, if you can

Guest's picture

hahahahaha funny line!

uncletui's picture
Activity Score 65

I don't like it

Guest's picture

Nooooooooo .....the ad aint good at all! Instead I think the guys may continue doing it given that the punchbag doesn't feel pain and wont defend itself

Guest's picture

I think it's a great ad. It's a picture that speaks the proverbial thousand words, showing a domestic abuser's viewpoint as taken to its logical conclusion. Who knows, perhaps it might be persuasive to women who think they "deserve" to be trreated like that.