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Agency Network: 
Published/Aired: 
August 2008

Description

Print advertisement created by Lowe, Indonesia for Rexona, within the category: Health.

Caption

32,
33,
34,
35!
Those are the amount of Annie’s freckles whom I’ve just met. A strange coincidence indeed… those are also the amount of her ex-boyfriends.
Dare to be closer. Rexona Teens.

Advertising Agency: Lowe Jakarta, Indonesia
Executive Creative Director: Din Sumedi
Creative Director: Hanny Shinta
Art Director: Stephani Pribangun
Copywriter: Wury Handayani
Photographer: Mike Ting
Retoucher: Abun
Agency Producer: Haning Mila
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Highest Rated

Guest's picture

i did pos design for rexona for a papua new guinea promo. background is there's no use for deodorant there because the people are indiginous and poor, and their natural human small is normal.

so uniliver made a special small affordable bottle. then they put billboards up around the place to the effect 'if you smell bad , you wont get a girlfriend' etc etc thereby creating a market for something nobody wanted , or as they would put it 'realised they wanted'

nice company, unilever

Guest
Scam Detector's picture

The concept is boring, the execution is boring, the copy is boring.

Maybe Rexona is too difficult, try with some local brands first.

Scam Detector
Activity Score 1048
General Manager
Guest commenter's picture

i dont like it, terrible illu.

Guest commenter
stitchy's picture

if she s a teen and already had 35 boyfriends then i guess she needs more than REXONA!!!

stitchy
Activity Score 779
creative design
missed my turn's picture

Must be lost in translation for me.

missed my turn
Activity Score 426
CR_AD's picture
CR_AD
Activity Score 413
Other
Guest commenter's picture

wtf???

Guest commenter
Dusan Zica's picture

where's the benefit?

Dusan Zica
Activity Score 116
Copywriter
Dale's picture

That seems to be missing on a lot of ads here.

- Commenting in all caps with poor spelling and grammar is so done before -

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

Moaiyed Pithewan's picture

Hopeless Concept, from a company of International repute.

Moaiyed Pithewan
luispiter's picture
luispiter
Activity Score 2756
comunication
R. Rinaldi's picture

Boring

R. Rinaldi
Activity Score 686
Singapore
whitespace's picture

so you met annie's freckles personally.

whitespace
Activity Score 1953
Creative Director
Si Ey Key Vai jakarta's picture

ni iklan obat ketek apa obat jerawat ya??? jujay ih ngeliatnya

Si Ey Key Vai j...
jose82's picture

Hasbro ad and rexona ad?....hahahaha

Isn't it too big to have that title?

jose82
BOOBJOB LOOBCANNON's picture

This is utterly bland and ineffective.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

STRTLRS's picture

I got a feeling Annie has a night job and some serious STDs.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

act's picture

yawn

act
Activity Score 535
Art Director
Guest's picture

i did pos design for rexona for a papua new guinea promo. background is there's no use for deodorant there because the people are indiginous and poor, and their natural human small is normal.

so uniliver made a special small affordable bottle. then they put billboards up around the place to the effect 'if you smell bad , you wont get a girlfriend' etc etc thereby creating a market for something nobody wanted , or as they would put it 'realised they wanted'

nice company, unilever

Guest
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