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Origami Wolf

Campaign
Agency Network: 
Published/Aired: 
December 2011

Description

Print advertisement created by JWT, India for Rexiine House, within the category: House, Garden.

Caption

Sport artificial leather to stop animal slaughter

Advertising Agency: JWT, Chennai, India
Creative Directors: Senthil Kumar, Priya S
Art Director: Sreekumar Lakshman
Copywriter: Arjun Nalapat
Photographer: Alekh Ajayaghosh
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Highest Rated

sreelax's picture

.

sreelax
Activity Score 21
Creative Director at Creative Director, PUSH INTEGRATED COMMUNICATIONS, BANGALORE |

Sreelax

vote4pedro's picture

Looks like a bad photoshop comp.

vote4pedro
Activity Score 4601
Copywriter
Shawali's picture

There are times indeed, when ads from MAS leaves real agencies far behind...

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

ivan's picture

;)

ivan
Creative Director at Ads of the World
Nomad8's picture

Forgive my ignorance but what does 'MAS' mean? It caught my eye and now it won't get out of my head!!!. Could someone please explain?

Nomad8
Activity Score 204
JWT India
Ramat Ajala's picture

Origami again?

Ramat Ajala
Activity Score 794
sreelax's picture

.

sreelax
Activity Score 21
Creative Director at Creative Director, PUSH INTEGRATED COMMUNICATIONS, BANGALORE |

Sreelax

Vijo Verghese's picture

Good One, I liked.

Vijo Verghese
Activity Score 6
Art Director at McCann Chennai
Nomad8's picture

Origami is a bit done but its an interesting take. Nice.

Nomad8
Activity Score 204
JWT India
MicheleVirgilio's picture

not so clear for me

MicheleVirgilio
Activity Score 2617
Jason RIeff's picture

Interesting idea, not so good photoshop work... Pity it brings the whole idea down-

Jason RIeff
Activity Score 93
Copywriter at Triple A School of advertising
vipin.s's picture

Clean, simple, elegant

vipin.s
Activity Score 3
Copywriter at Cochin
kripaakar's picture

simple yet bang-on!!!

kripaakar
Activity Score 522
Administrative
Wordfruit's picture

I like the idea in these.

I prefer the other 2 -- I think the animals are clearer. Also the paper looks furry in this one -- I wouldn't go for furry paper. The origami concept works, so make it clear it's paper.

I see this is for India, so is this to be printed in English?

If yes, I'd change "Sport" to "Wear". But you know English in India better than I do, so maybe...

Wordfruit
Activity Score 1023
Hadrons's picture

Full Gas in Neutral

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

koothara's picture

nice!!

koothara
Activity Score 50
niceidea's picture

powerful!

niceidea
Activity Score 133
Art Director at Bangalore
vivekanandansp's picture

Nice...like it

vivekanandansp
Activity Score 6
JWT-Chennai
kleenex's picture

not bad at all.

kleenex
Activity Score 51118
Web Designer/Developer
sarath's picture

WOW!!!!!!

sarath
Activity Score 6
nemesis's picture

nice idea

nemesis
Activity Score 765
Creative Director
L BABU's picture

nice creative

L BABU
Activity Score 3
Administrative at chennai
Peter Frank's picture

No more Origami please!!!

Peter Frank
Activity Score 532
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