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Shattered shirt

Agency Network: 
Published/Aired: 
December 2008
Revive Print Ad -  Shattered shirt

Description

Print advertisement created by Publicis, India for Revive, within the category: House, Garden.

Advertising Agency: Publicis, Mumbai, India
Creative Directors: Prasanna Sankhe
Art Director: Prasanna Sankhe
Copywriter: Sangeetha Sampath
Illustrators: Prasanna Sankhe, Milind Aglave
Photographer: Avadhut Hembade
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Guest's picture

crisp shirt

Guest
funky_frogii's picture

i love this..........very goooooood.

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

premc's picture

4/10

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

tiny_wordz's picture

this is really BAD...

tiny_wordz
Activity Score 325
Copywriter
Guest's picture

Already done by DPZ, on Mon Bijoux campaign.

Guest
Guest's picture

we are not agree...please

Guest
Guest's picture

zcxzxczxc

Guest
Guest's picture

too good. superbbbbbbbbbbbbb

Guest
Wordnerd's picture

And that is a good thing, because...?

Wordnerd
Activity Score 6692
Copywriter
MindZoo's picture

Meh - looks badly rendered. Idea isn't that good.

MindZoo
Activity Score 119
Other at Boomtown Productions
reem1's picture

I agree.

Boring, at best.

reem1
Activity Score 41

~r~

TRICKY's picture

just the opposite of what MERITO spray can do

"just commenting to gather points i love free drinks"

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

I'm not sure the photoshopping is the best it could be. Looks like Polygonal Lasso + Move + Drop Shadow = done. Doesn't seem right.

Kind of a fun idea, visual-wise, but it doesn't go too deep. Just another, uh, "What if this product worked a little TOO well? What would happen then?" sort of idea -- but I guess spray starch isn't exactly an Elysium field of creative options.

Guest
Guest's picture

Can you suggest a better photoshop method for achieving broken glass?

Guest
Guest's picture

Why i want my shirt to be broken into pieces? i would be pissed if this happen because im too lazy about buying clothes.

Guest
Tripioso's picture

Would I really want a super stiff shirt?

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

elgrecones's picture

medium..

elgrecones
Activity Score 323
Creative Director at Designer/Creative Director/CEO Marketing
Guest's picture

goa fest 09

Guest
Guest's picture

superb....really like the idea

Guest
icanthink's picture

I LIKE THE IDEA BUT EXECUTION CAN BE BETTER :)

icanthink
Activity Score 270
Creative Director
Guest's picture

and the product name is "Revive"... such bad ad

Guest
Guest's picture

why would I want a ceramic shirt??...when we do Scam we forget that its still about a realistic product sitting in our kitchens,bathrooms etc..real bad execution too

Guest
Guest's picture

This is not clever, it's stupid.

Guest
Guest's picture

So shit can be food if I put it beside a carrot. Why don't you present the positive point of product benefit? Who need a hard breakable shirt hands up?

Guest
slimseni's picture

...at the least the point is made, loud and clear. period.

slimseni
Activity Score 85
Copywriter |

Ever wondered why 'Gorilla' won a 'Lion'(at Cannes)?

Guest's picture

hey gud.......... wrk liked it, @ d goa fest 09

Guest
ivan's picture
ivan
Creative Director at Ads of the World
rohit_bharati's picture

the shirt could have been better.

rohit_bharati
Activity Score 75
Mumbai
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