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Retro

Published/Aired: 
February 2008

Tags

Description: 

If you lived the 80's it's retro. If you were made in the 80's it's trendy.
More than Vintage, it's Cult.

Advertising Agency: Talent, Sao Paulo, Brazil
Creative Director: Jočo Livi
Art Director: Fabio Rodrigues
Copywriter: Guigo Oliva
Illustrator: Jerome Castro (hellofreaks.com)
Photographer: Edu Rodrigues

Comments (17)

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muxa's picture
muxa
Activity Score 602

Awesome art direction.

512's picture
512
Activity Score 212

very nice!

cperry's picture
cperry
Activity Score 280

bad ass art direction

vidya.shankaran's picture
vidya.shankaran
Activity Score 724

Execution could have been better to highlight both retro and trendy aspects as the copy speaks of...

A.G. Pennypacker's picture
A.G. Pennypacker
Activity Score 607

"It could have been better?" (I hate when people say that nonsense). That's your constructive criticism? What kind of s**t are you smoking over there in India? Why don't you show us how great it could have been by posting YOUR version? Until then, THESE ads are hot!! Especially the art direction. Brazil kicks ass!

elnietodeNicho's picture
elnietodeNicho
Activity Score 361

agree pennypacker. well done.

vidya.shankaran's picture
vidya.shankaran
Activity Score 724

Never mind!!

hoperator's picture
hoperator
Activity Score 80

beauitiful art direction

jai hind's picture
jai hind
Activity Score 356

i second your thoughts Mr. Pennypacker. these ads are beautiful

jai hind
art director

everartz's picture
everartz
Activity Score 7613

LOVE the art direction.. awesome headline.. lovely brazil... i love you evandro...
--
Everartz

| everartz |

talay's picture
talay
Activity Score 266

very nice art direction... good work

Barbz's picture
Barbz
Activity Score 93

What can I say? Fucking great campaign!

copywriter.txt's picture
copywriter.txt
Activity Score 828

I see a lot of talent in this series. Great Job.

teenie's picture
teenie
Activity Score 1894

Nice artwork and copy. Kudos!

sold's picture
sold
Activity Score 3305

really good stuff here.
congrats!!

Big Friendly Monster 822's picture
Big Friendly Mo...
Activity Score 159

Brazil doesn't always kicks asses! All creatives kicks asses! But hEy! Really great art direction n a bloody great job! Keep it up guys!

chino65's picture
chino65
Activity Score 326

The art direction is not only great, they are quite original. The art direction also helps evoke the era the HL is speaking of.

What can I say other than "I wish it was my ad".

I give it a "7" cos the copy only scratches the surface and doesn't touch me deep enough... though I understand the direction it is heading. And I belong in the "retro" category.

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