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Retirement Home

Published/Aired: 
February 2007
 Retirement Home

Description

Copywriters: Eugenio Arangüena,Photographer: David Franco, Zona 5

Caption

Volkswagen safety features.
ABS, ESC, Airbag, Traction control.

Advertising Agency: DDB, Mexico
Creative Directors: Yosu Arangüena, Sebastián Arrechedera, Eugenio Arangüena, David Alvarez
Art Directors: David Alvarez, Oscar Gutiérrez
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Highest Rated

ellehcimeo's picture

the_ashlands- i think enzo.doc was calling us all dummies. let's get him!

ellehcimeo
Activity Score 3376
Art Director
Have Heart's picture

Even though dummys in advertising aren't exactly cool anymore, this one is extremely funny.

Have Heart
Activity Score 922
Art Director
enzo.doc's picture

it's just a remainding to an old vw campain (film), i don't like it too much. there are eich other vw print campain that meaning safe and are better.

enzo.doc
Activity Score 73
Copywriter
the_ashlands's picture

what

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

ellehcimeo's picture

the_ashlands- i think enzo.doc was calling us all dummies. let's get him!

ellehcimeo
Activity Score 3376
Art Director
act's picture

old...

act
Activity Score 535
Art Director
the_ashlands's picture

i like this...nice spin on a dummy idea. conveys the message very well.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

popdistortion's picture

Have to agree with the above said. It is a refreshing take on dummies. Nice work by DDB.

popdistortion
Activity Score 1592
freshman's picture

Great. Nice thought! Simple and clever.

freshman
Activity Score 126
Art Director
flipadedip's picture

meh

flipadedip
Activity Score 14
Art Director
metis's picture

Ha. Fantastic!

metis
Activity Score 413
Copywriter
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