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Good on me, Not on you, 4

Agency Network: 
Published/Aired: 
May 2017
Description: 

The idea started with the product benefit in mind. Knowing the “problem” is a more powerful way to get attention and to create the urgency needs.
But we all know that is not attractive and the brand will not want to be associated with “Ugly” images. So we started to look at the “pretty” side of the problem and realized wrinkles, facial hollows and flat cheek can be very sexy, pretty and attractive…on our pets.

Print advertisment created by McCann, China for Restylane, within the category: Pharmaceutical.

Advertising Agency: McCann Health, Shanghai, China
Executive Creative Director: Pierre Loo
Associate Creative Director: MIjin An
Art Directors: Meng Zhang, Jerry Ji
Copywriter: Julies
Director: Eric Will

Comments (1)

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kleenex's picture
kleenex
Activity Score 50118

Well the ads have a concept, but I am not feeling it much.

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