May 2007

Invisible assistance with every picture.
Nikon Coolpix S500

Advertising Agency: Duval Guillaume, Antwerp, Belgium
Client contact: Martina Beckmann
Accounts: Alex Stergialis, Eva D'Hondt
Creative Directors: Dirk Domen, Geoffrey Hantson
Creatives: Sam De Vriendt, Bart Gielen
Photographer: Tom Nagy
Post Production: Gloss/Foyer Digital

Comments (21)

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theredm's picture
Activity Score 252

Hmm...makes me want to know more about this camera's features. Not bad guys, not bad.

Besha's picture
Activity Score 295

Me encanta!

postman's picture
Activity Score 951

Do they pre-install Photoshop on this camera?

MarceloG's picture
Activity Score 820

This is really wise. It was not made for any award, but honestly to solve the clients problem and sell the fantastic feature of the camera.

Really great. I seem interested in knowing about the product also, just as Theredm.
In God I trust

copycomoelcopi's picture
Activity Score 822

you're right. this ad sells.

Patrick Ryan's picture
Patrick Ryan
Activity Score 8

It sells^

ivan's picture

I agree. I'm shopping for a simple camera and this ad made me reconsider my first choice of Canon IXUS.

fractalrene's picture
Activity Score 1504

Good one. The idea is strong and extra points for the production. Wonderful way to show the benefits. The image says the whole story.

miko1aj's picture
Activity Score 3086

Yep. I must join the chorus – this insight is really catchy. Bravo for Tom Nagy also. Good work.

erhanali's picture
Activity Score 368

Very nice line. Over average idea. nice ad guys.

"Everyday is one short life"

DarkSide's picture
Activity Score 1066

Good concept.
But I believe that a more natural, realistic, documentary look would be better.
I see the photo in the camera screen and I can't believe it's real. No way.
Exaggeration in the idea it's always ok, but the exaggeration in the product demo makes it less true.

L.A.lopes4mayor's picture
Activity Score 52

very nice..I wish I thought of this one..hay..

tantrik_indian's picture
Activity Score 953

Ok the ad got me hooked. Now where do I get to know the fundas. No bodycopy. No website link.
~~be cool eh!~~

~~this paranoid survived!~~

me thinks's picture
me thinks
Activity Score 722

No bodycopy? You don't need it, the ad visual is self explanatory.

No website link? Nikon is a huge brand. Just Google it for website link.

where do I get to know the fundas?
Contact your nearest local photo shop with camera model no.

Simple. Right?

zhanghao's picture
Activity Score 27

great art direction! If the three persons are encrust more like assistant cameramen, the contrast come on stronger?

Enas's picture
Activity Score 741

yes to focus on the idea should destruct the details or put them one tone

i like it

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

jonft's picture
Activity Score 264

Any comments from Cannes, One Show and D&AD ex-judges?

esia's picture
Activity Score 239

its the same thought and a very similar execution of a cannes-winning-campaign 2003 or 2004. i will look it up in the annual and upload it this evening. however i like this campaign ;-)

Let’s do something great together.

esia's picture
Activity Score 239

Let’s do something great together.

MarceloG's picture
Activity Score 820

Well observated, esia. These campaigns really are simillar. But I don't see a problem in that. By the way, these that you just send us are prety strong, speacially the one with the blond girl.
In God I trust

liar's picture
Activity Score 384

'with' every picture...isn't 'in' every picture better?