Advertisement

Restaurant

Published/Aired: 
May 2007
 Restaurant

Description

Caption

Invisible assistance with every picture.
Nikon Coolpix S500

Advertising Agency: Duval Guillaume, Antwerp, Belgium
Client contact: Martina Beckmann
Accounts: Alex Stergialis, Eva D'Hondt
Creative Directors: Dirk Domen, Geoffrey Hantson
Creatives: Sam De Vriendt, Bart Gielen
Photographer: Tom Nagy
Post Production: Gloss/Foyer Digital
Log in or register to post comments
theredm's picture

Hmm...makes me want to know more about this camera's features. Not bad guys, not bad.

theredm
Activity Score 252
Graphic Designer
Besha's picture

Me encanta!

Besha
Activity Score 295
Art Director
postman's picture

Do they pre-install Photoshop on this camera?

postman
Activity Score 951
Other
MarceloG's picture

This is really wise. It was not made for any award, but honestly to solve the clients problem and sell the fantastic feature of the camera.

Really great. I seem interested in knowing about the product also, just as Theredm.
______________
In God I trust

MarceloG
Activity Score 820
Copywriter
copycomoelcopi's picture

you're right. this ad sells.

copycomoelcopi
Activity Score 822
Copywriter
Patrick Ryan's picture

It sells^

Patrick Ryan
Activity Score 8
Copywriter |

The AD is cold ^^

ivan's picture

I agree. I'm shopping for a simple camera and this ad made me reconsider my first choice of Canon IXUS.

ivan
Creative Director at Ads of the World
fractalrene's picture

Good one. The idea is strong and extra points for the production. Wonderful way to show the benefits. The image says the whole story.

fractalrene
Activity Score 1504
Copywriter
miko1aj's picture

Yep. I must join the chorus – this insight is really catchy. Bravo for Tom Nagy also. Good work.

miko1aj
Activity Score 3086
erhanali's picture

Very nice line. Over average idea. nice ad guys.

erhanali
Activity Score 368
Copywriter |

"Everyday is one short life"

www.erhanali.blogspot.com/

DarkSide's picture

Good concept.
But I believe that a more natural, realistic, documentary look would be better.
I see the photo in the camera screen and I can't believe it's real. No way.
Exaggeration in the idea it's always ok, but the exaggeration in the product demo makes it less true.

DarkSide
Activity Score 1066
Other
L.A.lopes4mayor's picture

very nice..I wish I thought of this one..hay..

L.A.lopes4mayor
Activity Score 52
Graphic Designer |

*wala lng nanggugulo lang, ajajaja

tantrik_indian's picture

Ok the ad got me hooked. Now where do I get to know the fundas. No bodycopy. No website link.
~~be cool eh!~~

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

me thinks's picture

No bodycopy? You don't need it, the ad visual is self explanatory.

No website link? Nikon is a huge brand. Just Google it for website link.

where do I get to know the fundas?
Contact your nearest local photo shop with camera model no.

Simple. Right?

me thinks
Activity Score 722
Copywriter
zhanghao's picture

great art direction! If the three persons are encrust more like assistant cameramen, the contrast come on stronger?

zhanghao
Activity Score 27
Art Director
Enas's picture

yes to focus on the idea should destruct the details or put them one tone

i like it

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Enas
Activity Score 741
Art Director |

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

jonft's picture

Any comments from Cannes, One Show and D&AD ex-judges?

jonft
Activity Score 264
Creative Director |

jono

esia's picture

its the same thought and a very similar execution of a cannes-winning-campaign 2003 or 2004. i will look it up in the annual and upload it this evening. however i like this campaign ;-)

esia
Activity Score 239
Creative Director at BBDO Berlin |

Let’s do something great together.

esia's picture
esia
Activity Score 239
Creative Director at BBDO Berlin |

Let’s do something great together.

MarceloG's picture

Well observated, esia. These campaigns really are simillar. But I don't see a problem in that. By the way, these that you just send us are prety strong, speacially the one with the blond girl.
______________
In God I trust

MarceloG
Activity Score 820
Copywriter
liar's picture

'with' every picture...isn't 'in' every picture better?

liar
Activity Score 384
Other
Featured Content

Latest Collections

Advertisement