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Ketchup

Campaign
Agency Network: 
Published/Aired: 
March 2012

Description

Print advertisement created by Hermandad, Brazil for Restaura Car, within the category: Professional Services.

Caption

Don't let the stains tell the wrong story.
Restaura Car.
Car Cleaning.

Advertising Agency: Hermandad, Brazil
Creative Director: Paulo Lima
Art Director: Pedro Teixeira
Copywriter: Hélio Maffia
Illustrator: Douglas Reis
Planner: Rafael Forti
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pierrelastname's picture

mmm no.

pierrelastname
Activity Score 2869
Copywriter
nicolausmayo's picture

this one is better than the other

nicolausmayo
Activity Score 196
Graphic Designer
Hadrons's picture

Not bad for car cleaning services.
A dash of humor is always welcome.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

everartz's picture

fucking lovely!!

everartz
Activity Score 7613
Art Director |

| everartz |

somecopywriter's picture

Awesomeness!

somecopywriter
Activity Score 1113
Copywriter at Boomtown
chamindarathnayake's picture

Super...

chamindarathnayake
Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

pierrelastname's picture

nothing there.

pierrelastname
Activity Score 2869
Copywriter
Wordfruit's picture

I think there could be a problem in using the sachet as a back for the line. Doing this kind of takes it out of the story -- I'm not sure many viewers will make the jump from the ketchup sachet sauce to the red on the car. I think you need it in the main illustration to make it more obvious.

Maybe more people will make the link than I'm thinking, but I'd want to test that before running it.

Wordfruit
Activity Score 1023
somecopywriter's picture

For me the sachet completes the story in such a clever way. And I love the type treatment on the sachet. Adds so much to the tension created in this situation.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
dean viii's picture

could have been better. not sure if it's the illustration style or maybe it needs a photo instead.

dean viii
Activity Score 1686
Creative Director
dean viii's picture

wordfruit, wrong.

dean viii
Activity Score 1686
Creative Director
pedrohgteixeira's picture

Thats all folks.

pedrohgteixeira
Activity Score 11
Mayi92's picture

HAAAAAAAAAAAAA i got it! my good! NIce idea and the art it's great too!

Mayi92
Activity Score 143
IPP
Chopper's picture

Get out of the car to eat chips and ketchup if in Brazil you can find so stupid cups.

Chopper
Activity Score 1015
wave's picture

ketchup, yogurt wtf???? horrible!!!

wave
Activity Score 471
Model79's picture

Terrible!

Model79
Activity Score 36
Art Director at Y&R
Rodimens's picture

Ok.

Rodimens
Activity Score 229
Art Director
BLACKPIXEL's picture

nice

BLACKPIXEL
Activity Score 468
Graphic Designer
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