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Agency Network: 
Published/Aired: 
September 2010

Description

Retouching: Jonathan S.

Print advertisement created by Publicis, Belgium for Reporters Without Borders, within the category: Public Interest, NGO.

Caption

Some countries treat journalists like you treat a pen.

Advertising Agency: Publicis Brussels, Belgium
Creative Directors: Paul Servaes, Alain Janssens
Art Director: Alex Gabriels
Copywriter: Wim Corremans
Photographer: Jf28
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Krik Krak Krow's picture

Wow! Four times the exact same idea (with the exception of a pencil being thrown in for safe measure). Oh, and I happen to treat my pens with respect.

Krik Krak Krow
Activity Score 39
LeeHarvey's picture

Totally agree on that KKK. Still there's something smart about this campaign, doing it four times ruins it a bit.

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

If someone have a cheap pen, he will treat it like this.

Guest
Guest's picture

Yes okay, I get the point. So ? What can I as a newspaper reader do about it ? Information value : 10. Involvement : 0.
Next.

Guest
whitewhite's picture

i agree that the idea is good...but so many ads with the same rendition? and usually people care for their pen. only kids do this much brutality to pens.maybe copy could have been tweaked..it shouldnt hv been like how "YOU" treat ur pen....or maybe translaltion probs?

whitewhite
Activity Score 251
Copywriter
Guest's picture

terrible bad

Guest
Guest's picture

"terrible bad" agreed

Guest
Billoughsby's picture

There ya go. The nobility of the sentiment and the sanctity of journalism is the only thing that keeps saving this sh*t's bacon.

Billoughsby
Activity Score 5150
Art Director |

That's it.

Marcupolo's picture

smart !!!

Marcupolo
Activity Score 206
Creative Director
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