Description
Print advertisement created by Saatchi & Saatchi, France for Reporters Without Borders, within the category: Public Interest, NGO.
Ink should flow when blood flows.
Nothing and no-one should prevent journalists from reporting from combat zones.
Creative Director: Christophe Coffre
Art Director: Florian Roussel
Copywriter: Guillaume Blanc
Photographer: Peter Turnley
I like the thought behind it, nothing else.
Think it for a while.
Then, in anytime, it will come to your mind as an idea.
it's a serious issue but journalists accept the risks and, trust me, ink flows when a colleague is killed. i'm not too sure of the call to action? also, the visual depicts another senseless killing although not necessarily that of a journo. maybe i'm missing something but the idea's there.
I think you don't get it. (Pardon for my bad english)
The ad's talking about the blood of whoever, and tries to challenge us about the access to the combat zones to the reporters.
Jumo
Nice thought, i think it's to condamn when international journalists was blocked at Gaza's frontier during israel bombarding.
Everybody is creative, be yourself.
Really like this. There should perhaps be a stronger call to action but think it makes a good point.
Nice
dadada, I don't know if this is being "conflict specific", I think they're just talking about combat zones in general.
"stay low, move fast"
Doin' it for the points
Such a shame, all that beautiful retouching and photography, just to cop out and use a prefab distressed typeface.
Does black inky blood make journalists look more sinister than it should?
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"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
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I have thousands of pencils and $1.50 so I'm off to Starbucks
yes its quite relevant issue
for us as well. i love the artdirection photography the ide and copy. we have all the right to know whats happening in and around us without falls or bias info specialy when politicians messing around.
bite me
just thinking: wouldn't it sound more correct to switch both sentences > when blood flows, ink should flow. I don't know, it feels a bit awkward the ways it's written now...
Lovely art direction, weak copy - probably a translation from French. maybe "Ink should flow, not blood"
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