Agency Network: 
February 2009
Reporters Without Borders Print Ad -  Ink


Print advertisement created by Saatchi & Saatchi, France for Reporters Without Borders, within the category: Public Interest, NGO.


Ink should flow when blood flows.
Nothing and no-one should prevent journalists from reporting from combat zones.

Advertising Agency: saatchi & saatchi Paris, France
Creative Director: Christophe Coffre
Art Director: Florian Roussel
Copywriter: Guillaume Blanc
Photographer: Peter Turnley
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Ad_Man's picture

I like the thought behind it, nothing else.

Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture

it's a serious issue but journalists accept the risks and, trust me, ink flows when a colleague is killed. i'm not too sure of the call to action? also, the visual depicts another senseless killing although not necessarily that of a journo. maybe i'm missing something but the idea's there.

Jumo's picture

I think you don't get it. (Pardon for my bad english)
The ad's talking about the blood of whoever, and tries to challenge us about the access to the combat zones to the reporters.

Activity Score 592
Art Director |


dadada's picture

Nice thought, i think it's to condamn when international journalists was blocked at Gaza's frontier during israel bombarding.

Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Disco Munky's picture

Really like this. There should perhaps be a stronger call to action but think it makes a good point.


dadada, I don't know if this is being "conflict specific", I think they're just talking about combat zones in general.

"stay low, move fast"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

rebelscum's picture

Such a shame, all that beautiful retouching and photography, just to cop out and use a prefab distressed typeface.

Does black inky blood make journalists look more sinister than it should?


"I saw a subliminal ad executive once, but only for a second." - The Wright

Activity Score 2110
Art Director at Large & IN Charge |


I have thousands of pencils and $1.50 so I'm off to Starbucks

eldeadevis's picture

Strong and original. Very good!

Activity Score 306
Draftfcb México
Guest's picture

very nice.

Guest's picture

Nice work man

S.M. Najeeb

Roshan Quintus's picture

yes its quite relevant issue
for us as well. i love the artdirection photography the ide and copy. we have all the right to know whats happening in and around us without falls or bias info specialy when politicians messing around.

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

Guest's picture the guy who stole the lands wouldn't like this ad.

Guest's picture

Super les gars... C nickel
DL de McCann

Guest's picture

good i like it

capywriter's picture

just thinking: wouldn't it sound more correct to switch both sentences > when blood flows, ink should flow. I don't know, it feels a bit awkward the ways it's written now...

Activity Score 5512
Copywriter at Freelance
Guest's picture

Lovely art direction, weak copy - probably a translation from French. maybe "Ink should flow, not blood"

miserablybeautiful's picture

Very nice art direction and creative idea. I like it

Activity Score 20
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