February 2009

Print advertisment created by Saatchi & Saatchi, France for Reporters Without Borders, within the category: Public Interest, NGO.

Ink should flow when blood flows.
Nothing and no-one should prevent journalists from reporting from combat zones.

Advertising Agency: saatchi & saatchi Paris, France
Creative Director: Christophe Coffre
Art Director: Florian Roussel
Copywriter: Guillaume Blanc
Photographer: Peter Turnley

Comments (16)

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Ad_Man's picture
Activity Score 826

I like the thought behind it, nothing else.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture

it's a serious issue but journalists accept the risks and, trust me, ink flows when a colleague is killed. i'm not too sure of the call to action? also, the visual depicts another senseless killing although not necessarily that of a journo. maybe i'm missing something but the idea's there.

Jumo's picture
Activity Score 592

I think you don't get it. (Pardon for my bad english)
The ad's talking about the blood of whoever, and tries to challenge us about the access to the combat zones to the reporters.

Art Director FP7 Morocco

dadada's picture
Activity Score 1720

Nice thought, i think it's to condamn when international journalists was blocked at Gaza's frontier during israel bombarding.

Everybody is creative, be yourself.

Disco Munky's picture
Disco Munky
Activity Score 3890

Really like this. There should perhaps be a stronger call to action but think it makes a good point.


dadada, I don't know if this is being "conflict specific", I think they're just talking about combat zones in general.

"stay low, move fast"

Doin' it for the points

rebelscum's picture
Activity Score 2110

Such a shame, all that beautiful retouching and photography, just to cop out and use a prefab distressed typeface.

Does black inky blood make journalists look more sinister than it should?


"I saw a subliminal ad executive once, but only for a second." - The Wright


I have thousands of pencils and $1.50 so I'm off to Starbucks

eldeadevis's picture
Activity Score 306

Strong and original. Very good!

Guest's picture

very nice.

Guest's picture

Nice work man

S.M. Najeeb

Roshan Quintus's picture
Roshan Quintus
Activity Score 667

yes its quite relevant issue
for us as well. i love the artdirection photography the ide and copy. we have all the right to know whats happening in and around us without falls or bias info specialy when politicians messing around.

bite me

Guest's picture
Guest the guy who stole the lands wouldn't like this ad.

Guest's picture

Super les gars... C nickel
DL de McCann

Guest's picture

good i like it

capywriter's picture
Activity Score 5509

just thinking: wouldn't it sound more correct to switch both sentences > when blood flows, ink should flow. I don't know, it feels a bit awkward the ways it's written now...

Guest's picture

Lovely art direction, weak copy - probably a translation from French. maybe "Ink should flow, not blood"

miserablybeautiful's picture
Activity Score 20

Very nice art direction and creative idea. I like it