Agency Network: 
September 2012

Print advertisment created by McCann, Germany for Reporters Without Borders, within the category: Public Interest, NGO.

Every one has the right to be informed. Support us:

Advertising Agency: McCann, Berlin, Germany
Chief Creative Director: Bill Biancolli
Senior Art Director: David Morales
Senior Copywriter: Philipp Gloyer

Comments (4)

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mercedes's picture
Activity Score 181

Do you guys think that the world is full of morons not to even distinguish between a suffering and soccer (goooal)? Well, am not even complaining about the typo error, but as a concept itself, this ad sucks. At least you guys should've kept the word 'goooal' alone, and nothing else. Then, it might've worked. Or rather, it might not have looked ridiculous at least.

certaintly's picture
Activity Score 3994

actually, the word 'gooal' is what made me think he might be celebrating a goal.

so, it wasnt the lack of information, rather the information you chose to give that made me think that.

bate_palmas's picture
Activity Score 1479

Yes, a boy screaming in terror as a massive fire rages behind him really says 'time to celebrate'.

shortafella's picture
Activity Score 1063

concept is ok, but the images don't look at all what they should.