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Replace humans

Published/Aired: 
October 2007
 Replace humans

Description

Caption

It's what happens when you replace robots with humans.
A car as complex as the new Audi R8 can only be built with years of engineering experience. Because it's built on such a small scale, almost every component has to be skillfully fitted by hand. So while the process might be slow, the car anything but.
The new Audi R8. The slowest car we've ever built.

Advertising Agency: BBH London, UK
Executive Creative Director: John O'Keefe
Creative Directors: Nick Kidney, Kevin Stark
Art Director: Andy Clough
Copywriter: Richard McGrann
Typographer: Richard Kennedy
Photographer: Frank Kayser
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Highest Rated

PEACH Wien's picture

wow. great concept. beatiful simple art direction. brilliant copy.

PEACH Wien
Activity Score 20
Creative Director
Tagorino's picture

I like it, very clean art direction an a good concept!!

Tagorino
Activity Score 13
Creative Director
amsterdam73's picture

me too. good copy, nice photography. but not outstanding, just a good solid ad

amsterdam73
Activity Score 374
Copywriter
Bundy Agency's picture

very neat and tidy, by no means ground breaking but its just a great display of a well rounded ad

Bundy Agency
Activity Score 597
Art Director
Todster35's picture

I love these almost as much as I love the car itself. It's a great line.

Todster35
Activity Score 94
Copywriter at Bray Leino |

DevonDan

♥ get lost ad freak ♠'s picture

i love the "slowest car" idea, it has such a great potential! not so sure about the copy...
i know they had to express the car's complexity but the copy seems just a tad too laboured to me.
get it tighter and more to-the-point and i'm game!
♥♠

♥ get lost ad f...
Activity Score 250
Other |

♥♠

AriesDW's picture

Good strong copy, the image is a little too strongly washed and the ad seems a little too blank, however, the copy is well assembled the the photography is clear and catching.

AriesDW
Activity Score 172
Other
PEACH Wien's picture

wow. great concept. beatiful simple art direction. brilliant copy.

PEACH Wien
Activity Score 20
Creative Director
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