Advertisement

Lizard

Campaign
Agency Network: 
Published/Aired: 
September 2009

Description

Print advertisement created by McCann, Singapore for Repella, within the category: House, Garden.

Caption

Change the way insects see you.

Advertising Agency: McCann Erickson, Singapore
Executive Creative Director: Farrokh Madon
Copywriter: Lester Lee
Advertiser's Supervisor: Sebastian Lim
Account Supervisor: Joyce Wong
Art Buyer: Nancy Sum
Art Directors: Katherine Khor
Photographers: Jeremy Wong, Nemesis Pictures
Typographers: Katherine Khor
Other Advertising Agencys: Kevin Aw, Miracle Factory
Log in or register to post comments
NicholeP's picture

really bad copy. way too explanatory

NicholeP
Activity Score 115
Guest's picture

Has been done. Cannes 2001 - make yourself unnattractive. Agency: Scholz+Friends Berlin. Oliver Handlos was the copywriter.

Guest
rolling.stone's picture

In that case copy is more explanatory, here copy is confusing, yet good art.

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

mikeelrapido's picture

Nice idea...

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Blashyrkh's picture

Definitely not. I hate reptiles.

Blashyrkh
Activity Score 32890
Art Director
everartz's picture

these things arent lizards they are dinosaurs!

everartz
Activity Score 7613
Art Director |

| everartz |

joelapompe's picture
joelapompe
Activity Score 3853
Guest's picture

The copy doesn't make sense. Or the visual doesn't.

Guest
silvi's picture

I love it!!!!!!

silvi
Activity Score 4172
Copywriter
justin3790@gmail.com's picture

Lovely idea. The art direction needs work though. Retouching is not great.

Keep crafting it for awards.

justin3790@gmail.com
Activity Score 6
Creative Director at Lowe Worldwide
Guest's picture

This is made for the Singaporean context. If you've come to this part of Southeast Asia you'll notice the unusual number of house lizards in all the nooks and crannies of the buildings.

Nobody kills lizards here because we believe they kill the insects (which are in huge quantities, so you know).

This is an ad that works well in its context. I like the insider joke.

Guest
Featured Content

Latest Collections

Advertisement