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Finest writing, 3

Campaign
Agency Network: 
Published/Aired: 
September 2009

Description

Copywriter Zena desilva

Print advertisement created by JWT, India for Renolds, within the category: Office Equipment.

Advertising Agency: JWT Chennai, India
Executive Creative Director: Senthil Kumar
Creative Director: PK Prasad
Art Director: PK Prasad
Illustrator: PK Prasad
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Highest Rated

Guest's picture

hahahahahah - they misspelled Reynolds!!!!

Guest
Blashyrkh's picture

The creative director ended up in an idea for the ad while experimenting with the Blend Tool.

Blashyrkh
Activity Score 32890
Art Director
Guest's picture

This is so Arbit! There's no fine writing in it at all...

Guest
Guest's picture

Furthermore the art work appears to be made with the Blend tool as Blashyrkh mentions, at least use a Reynolds Pen!

Guest
Aphex's picture

??? Qué quiere decir, ¿me compro el lapicero o esa regla especial para hacer esos gráficos? PASO LA pADgina!! :S

Aphex
Activity Score 264
Copywriter |

"Si eres buen copy, presiona alt + F4"

Guest's picture

Someones got Adobe Illustrator

Guest
mmackinven's picture

This doesn't say fine writing to me, but illustration.

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

funky_frogii's picture

i like it....good one

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture

They still make spiragraph?

Guest
kripaakar's picture

too sad to see an ad from JWT like this...

kripaakar
Activity Score 522
Administrative
Guest's picture

me too

Guest
Guest's picture

Hello Mr.Kripaakar...this is a nice ad. Open your mind and accept ideas. If you've learnt how to make ads learn how to appreciate them too.
And by the by how's your ideation? would like to see some.

Guest
yctham's picture

Maybe they trying to point out drawing is a form of writing too. =p

yctham
Activity Score 178
Planner at Limkokwing University of Creative Technology
silvi's picture

Simple.beautiful.

silvi
Activity Score 4172
Copywriter
rolling.stone's picture

are we disliking it, because everyone know blend tool ?

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Blashyrkh's picture

I dislike it because I overused this element.

Blashyrkh
Activity Score 32890
Art Director
KbxAds's picture

noice, looks "kadak"

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

Guest's picture

They could be trying to depict that there's a consistent and uninterrupted flow of ink onto the paper... A simple and visually appealing way to show the same...

Guest
Guest's picture

where is the ideaaaaaaaa?????????

Guest
Guest's picture

THIS IS A GREAT IDEA. PLEASE SEND THIS FOR AWARDS.

SAJI

Guest
Guest's picture

@ guest 'Hello Mr.Kripaakar...this is a nice ad. Open your mind and accept ideas. If you've learnt how to make ads learn how to appreciate them too.
And by the by how's your ideation? would like to see some.'

just don't expect appreciation on every work. its just not me who being a critic here.

Guest
Guest's picture

hahahahahah - they misspelled Reynolds!!!!

Guest
Guest's picture

Sorry to say but there is no creativity....nothing says writing with a Reynolds Pen.....shame...!! - By an Indian

Guest
Muneer Bhatti's picture

where is fine writing ???

Muneer Bhatti
Activity Score 146
Creative Director at (FMCG) PTC, LTC, Unilever, etc. |

muneerbhatti@msn.com

mikepants2005's picture
mikepants2005
Activity Score 504
Copywriter
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