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Published/Aired: 
June 2011

Description

Print advertisement created by Sra Rushmore United, Spain for Renfe, within the category: Transport.

Caption

High speed rail. Over 300 landscapes per hour.

Advertising Agency: Sra Rushmore, Spain
Executive Creative Director: César García
Creative Directors: Paco Conde, Quito Leal
Art Director: Quito Leal
Copywriters: Paco Conde, Pablo Lucas
Photographers: Ramón Serrano, Quito Leal
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morse's picture

Great way to bring out the only benefit trains have over airplanes.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Tommy G.'s picture

Very nice, it's really offering a 'Pantone Chart' impression (Even, if on the other hand, only a small part of the population know that, most of them will just think about a paint palette, which is a success in both ways)
My only doubt is about the authentic value of the photographs. From here, it looks way too much photoshopped. I mean they adjusted the levels and dropped the opacity of the images. which is definitely decreasing the level of realism of those images.
Not perfect but definitely a good ad. Keep it up.

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
ace85le's picture

I doubt the public understands this thoroughly.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

MidasTouch's picture

Very witty.

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

dean viii's picture

Good thought. Bad execution with swatch books. No one knows what they are and may not be the best way to execute the thought.

dean viii
Activity Score 1686
Creative Director
Glut's picture

ads for advertisers!

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Billoughsby's picture

Technical work on this is almost exceptional (images may be a little too desaturated, though). HOWEVER, a PMS swatch book says what, exactly, if you aren't in graphic design? Walmart doesn't carry 'em; they cost a couple hundred bucks apiece. No, this doesn't feel like triumph, guys.

Billoughsby
Activity Score 5144
Art Director |

That's it.

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