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Eagle

Campaign
Agency Network: 
Published/Aired: 
March 2009
Renfe Print Ad -  Eagle

Also From This Campaign 2

Description

Print advertisement created by TBWA, Spain for Renfe, within the category: Transport.

Caption

The best way to protect nature is by imitation. The frontal design inspired by the eagle head makes the train 25% more energy-efficient.

Advertising Agency: TBWA\Madrid, Spain
Executive Creative Directors: Juan Sánchez, Guillermo Ginés
Creative Directors: Bernardo Hernández, Peru Saiz
Copywriter: Noelia Meltzer
Art Director: Lele Gestoso
Illustrator: Garrigosa Estudio
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djakuza's picture

standard design over 10 or 15 years now, c'mon

djakuza
Activity Score 517
Art Director
Guest's picture

these are so 90's!!!
BUT the copy made them worse, too literal.

Guest
NastyJester's picture

It's working too hard to spell out a message that still doesn't go a long way to explaining any real benefit.

NastyJester
Activity Score 740
Copywriter
Guest's picture

engga banget deh

Guest
Guest's picture

Not a good ad. Sooooo old.

Guest
icanthink's picture

not very creative :(

icanthink
Activity Score 270
Creative Director
Guest's picture

bull shit.

Guest
talkingisfree's picture

Old, ugly, unrelevant.

talkingisfree
Activity Score 2712
Art Director
Guest's picture

irrelevant; and this clearly shows u r unfit to post comments :(

Guest
Favete's picture

The copy is not right... the art direction showing a comparation makes it lees modern.

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

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Change it, change it now coz they will tomorrow.

Guest's picture

Cool, but lose the train picture and work on the English. Let there be a moment of reward for the reader.

Guest
Guest's picture

Poor, stupid, easy exit

Guest
inset killer's picture

easy exit: out of here!!!!!!!!!!!!!!

inset killer
Activity Score 20
Art Director
Guest's picture

Jurassic Ad!

Guest
TRICKY's picture

grow shops are great this season in spain

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

DarkSide's picture

Pretty bad

DarkSide
Activity Score 1066
Other
blacksmurf's picture

very bad

blacksmurf
Activity Score 200
Art Director |

easy to say "art director".

baliais's picture

Who approved this should get fired.

baliais
Activity Score 2618
Graphic Designer
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