Advertisement

Eagle

Agency Network: 
Published/Aired: 
March 2009
Description: 

Print advertisment created by TBWA, Spain for Renfe, within the category: Transport.

The best way to protect nature is by imitation. The frontal design inspired by the eagle head makes the train 25% more energy-efficient.

Advertising Agency: TBWA\Madrid, Spain
Executive Creative Directors: Juan Sánchez, Guillermo Ginés
Creative Directors: Bernardo Hernández, Peru Saiz
Copywriter: Noelia Meltzer
Art Director: Lele Gestoso
Illustrator: Garrigosa Estudio

Comments (18)

Log in or register to post comments
djakuza's picture
djakuza
Activity Score 517

standard design over 10 or 15 years now, c'mon

Guest's picture
Guest

these are so 90's!!!
BUT the copy made them worse, too literal.

NastyJester's picture
NastyJester
Activity Score 740

It's working too hard to spell out a message that still doesn't go a long way to explaining any real benefit.

Guest's picture
Guest

engga banget deh

Guest's picture
Guest

Not a good ad. Sooooo old.

icanthink's picture
icanthink
Activity Score 270

not very creative :(

Guest's picture
Guest

bull shit.

talkingisfree's picture
talkingisfree
Activity Score 2712

Old, ugly, unrelevant.

Guest's picture
Guest

irrelevant; and this clearly shows u r unfit to post comments :(

Favete's picture
Favete
Activity Score 365

The copy is not right... the art direction showing a comparation makes it lees modern.

Guest's picture
Guest

Cool, but lose the train picture and work on the English. Let there be a moment of reward for the reader.

Guest's picture
Guest

Poor, stupid, easy exit

inset killer's picture
inset killer
Activity Score 20

easy exit: out of here!!!!!!!!!!!!!!

Guest's picture
Guest

Jurassic Ad!

TRICKY's picture
TRICKY
Activity Score 3794

grow shops are great this season in spain

The man who stops advertising to save money is like the man who stops the clock to save time

DarkSide's picture
DarkSide
Activity Score 1066

Pretty bad

blacksmurf's picture
blacksmurf
Activity Score 200

very bad

easy to say "art director".

baliais's picture
baliais
Activity Score 2618

Who approved this should get fired.

Advertisement