The fans, 1

Agency Network: 
November 2012

Print advertisment created by Publicis, France for Renault, within the category: Automotive.

Renault Vans
4 millions fans in europe

Advertising Agency: Publicis, Conseil, France
Chief Creative Officer: Olivier Altmann
Copywriter: Patrice Lucet
Art Directors: Antoine Dezes Richard, Philippe Boucheron
Photographer: Frieke Janssen
Productor: Gael Cheval
Art buyers: Jean Luc Chirio, Soone Riboud

Comments (14)

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jackmancer2017's picture
Activity Score 6992

Is this meant to use van & fan as a wordplay, or are they pointing out they reached four million likes on Facebook?

I understand that these are 'fans', even looking at a 'van', and they have these cloths on because Renault wants to talk to these kind of workers, but uff, this is a pretty poor ad. It's not like I feel any urge to join these geeks, drooling at a pretty ugly van.

shahidali's picture
Activity Score 4069

You summed it up so well, man.


Seriously Crazy's picture
Seriously Crazy
Activity Score 638

shouldn't it be 4 million, not millions?

lessismore's picture
Activity Score 251

big mistake… that's because in french it's with an "s"

pierrelastname's picture
Activity Score 2869

nothing special, not an idea for the "level" of this agency....

joelapompe's picture
Activity Score 3853
pierrelastname's picture
Activity Score 2869

yes, you right. The same!

kurtberengeiger's picture
Activity Score 7323

Or even of Publicis Conseil's own Wonderbra adverts from 2005.

el d1eg0's picture
el d1eg0
Activity Score 588

4 Millions? Couldn't they get someone to do the translation?

kleenex's picture
Activity Score 51022

the ad is silly to me and not in a good way.

CuriousPencil's picture
Activity Score 4225

So now we know what 4 milllions meth-addicted chefs drive, and where. Bravo Renault!

SoCH_TO's picture
Activity Score 967

very old !!!

Live with Passion

Rodolfomag's picture
Activity Score 70

Pleease, they´re Humans, i do not justify that copy error or whatever it is but sincerely, i´m a graphic design student and always i tell myself, crap!! i have better ideas that some creative directors

bvital's picture
Activity Score 198

alright so..........