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Statistics, Large families

Campaign
Agency Network: 
Published/Aired: 
November 2010

Description

Print advertisement created by Publicis, Belgium for Renault, within the category: Automotive.

Caption

Drive the change

Advertising Agency: Publicis Brussels, Belgium
Account Director: Myriam Baya
Account Manager: Nico Cornelis
Creative Directions: Alain Janssens, Paul Servaes
Art Director: Gilles de Boncourt
Copywriter: Eric Becker
Production Director: Christ Lannoy
Media: Magazine
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Roger Keynes's picture

Yes, it looks like the Suits should take all the credit for this tripe.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Anonymous Author's picture

It's as if a page from the client's brief fell onto a mac op's desk, was mistaken as the creative brief, was mocked-up, was sent by an excited suit to the client for sign-off (who thought 'wow, they really do listen') was artworked and was dispatched to the publication. Meanwhile, the creative team were having some whiskey and a smoke. They conceived of a fantastic campaign, looked on AoTW to ensure it hadn't been done already only to discover this ad and this comment which has filled them in on what actually happened while they were drunk.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

mralanjones's picture

Your comment > This ad

x10

mralanjones
Activity Score 260
Copywriter at DraftFCB, Auckland NZ
Hibon's picture

boring work

Hibon
Activity Score 3734

Simple ideas are the best !

pulchinela's picture

i like it, cose i have a large family :)

pulchinela
Activity Score 1175
CuriousPencil's picture

I'm no mathematician, but 2.5% isn't a number, it's a percentage. And as usual, they forgot to swap out the comma for a point in the European "2,5". Very poor use of a very old idea.

CuriousPencil
Activity Score 4225
Copywriter
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