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Senses, 2

Campaign
Agency Network: 
Published/Aired: 
July 2008

Description

Print advertisement created by BBH, Brazil for Renault, within the category: Automotive.

Caption

Appreciated by all your senses. And something tells me your sixth sense's gonna love it.
Your 5 senses prefer a Renault Megane.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Max Geraldo
Copywriter: José Martins
Photographer: Paulo Vainer
Digital Retouch: Daniel Leão, William Teixeira
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Mezooo's picture

i like the artwork, the idea of the picture..

But the headline doesn't fit!

Mezooo
Activity Score 174
Gießen/Germany
buscarethos's picture
buscarethos
Activity Score 10
M´AD MAX's picture

i like the copy

M´AD MAX
Activity Score 195
Copywriter
alvinpck's picture
alvinpck
Activity Score 1467
Art Director
pscs's picture

ya, I thought so too, that sketched people ads... I found them quite lovely. These... nothing new.

pscs
Activity Score 440
SAC
Crisp One's picture

cool visual but no connection
to the big idea, go back to
your sketch pad and start over.

Crisp One
Activity Score 2005
Other at New York
Alistair C.'s picture

so what's the idea that the car has many active safety features, especially aimed to reduced pedestrian damages?

cause otherwise, this whole 5 senses thing is kind of shower gel claim...

Alistair C.
Activity Score 692
Copywriter
andreabecon@yahoo.it's picture

Le Douche, i totally agree whit you. No connection

andreabecon@yahoo.it
Activity Score 81
Creative Director at creative director
Frits Harkema's picture

That's an expensive piece of something.

Frits Harkema
Activity Score 713
Antwerpen
bogandy's picture

Could the man in the suit be the little boy from the movie "The sixth sense"?
Thus it would make a more plausible ad with a headline like "I see dead people"
:)))

bogandy
Activity Score 4
Graphic designer
pscs's picture

Looks a bit like the Adidas Beijing Olympics ads (where there's tonnes of sketched people)

pscs
Activity Score 440
SAC
NatalieM's picture

Confused about the connection between copy and visual. Maybe it's a cultural thing?

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Guest's picture

I see dead people?

Guest
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