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Red is Dead, English Phone Box

Campaign
Agency Network: 
Published/Aired: 
November 2012

Description

In 2011, for the second year in a row, the Red Bull Racing team, equipped with a Renault engine, won the F1 Constructors’ World Championship. In honour of this double win and the achievements of Renault engines in F1, the brand and its agency Publicis Conseil have decided to launch a new campaign. The concept “Red is dead” is a friendly gibe directed at Ferrari and its emblematic colour. By using objects that are traditionally red, Renault is reminding everyone that it is also one of the leading brands in Formula 1.

Print advertisement created by Publicis, France for Renault, within the category: Automotive.

Advertising Agency: Publicis Conseil, France
Chief Creative Officer / Creative Director: Olivier Altmann
Copywriter: Mathieu Degryse
Art Director: Yves-Eric Deboey
Photographer: David Gill
Account managers: Edouard Pacreau, Eric Hazout, Thibault Repelin, Adeline Blanc
Strategic planning: Helene Duvoux-Mauguet
Art buyers: Jean Luc Chirio/Gael Cheval/Soone Riboud / Elysian Fields
Advertiser's supervisor: Stephen Norman, Bruno Travade, Dominique Musset, Andreea Culcea, Belen d'Alexis
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Highest Rated

cvchitale's picture

thr r sour losers....n thn thr r sour winners.....

cvchitale
Activity Score 1418
Copywriter
cvchitale's picture

thr r sour losers....n thn thr r sour winners.....

cvchitale
Activity Score 1418
Copywriter
Roger Keynes's picture

then there are great ad creatives...

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

cvchitale's picture

hence 2 stars.....

cvchitale
Activity Score 1418
Copywriter
Roger Keynes's picture

Spoken like an objective Ferrari fan. ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

glutamin's picture

i liked the whole campaign. "red is dead", it's really catchy.

glutamin
Activity Score 107
Other
philippertl's picture

I like it!

philippertl
Activity Score 656
Graphic Designer |

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