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Agency Network: 
Published/Aired: 
May 2008
Renault Print Ad -  Maze

Description

Print advertisement created by BBH, Brazil for Renault, within the category: Automotive.

Caption

Renault Sandero. With GPS as standard.

Advertising Agency: Neogama/BBH Sao Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos, Marcio Ribas
Art Director: Pedro Utzeri
Copywriter: Marcio Juniot
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Highest Rated

Tripioso's picture

Cierto. Pero funciona. La ejecución está supero cool.

Li

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

sumsum's picture

well i think for the product it's ok to show the city as a labyrinth.

not less and not more. way too often seen.

sumsum
Activity Score 613
copywriter
djakuza's picture

hmmm, i like it but it's done to often.
http://adsoftheworld.com/media/print/bmw_motorrad_maze

djakuza
Activity Score 517
Art Director
BOOBJOB LOOBCANNON's picture

It's ok, but it feels a little 'so what'.

Back to the drawing board and find something more unique I'd say.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

Tincho's picture
Tincho
Activity Score 1093
Art Director
capywriter's picture

i like this one much better than the referred one (motorbike). Here it's about gps, the other one was about 'finding your own way out' (usually there's only one way out of a maze, so that line was a bit awkward

capywriter
Activity Score 5512
Copywriter at Freelance
robottttrockkkk's picture

muy usado, la semana pasada colgaron uno similar.

[ http://eltubedeyou.blogspot.com ]

robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
Tripioso's picture

Cierto. Pero funciona. La ejecución está supero cool.

Li

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

bknowlden's picture

I'm getting pretty bored with this execution...

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Stewart's picture

Stop maze ideas, please.

Stewart
Activity Score 67
nemesis's picture

i like it... too bad it's been done before... i had not seen the others posted here... i like this excution the best though.

nemesis
Activity Score 765
Creative Director
everartz's picture

didnt we all see labyrinth ads few days ago?
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Enas's picture

i like this execution more but still same idea

Enas
Activity Score 741
Art Director |

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

fractalrene's picture

Not bad, I like the illustration. I think the copy needs to say something more than 'With GPS as standard'.

fractalrene
Activity Score 1504
Copywriter
asenyo's picture

nice art

asenyo
Activity Score 64
Universidad Diego Portales
achillesheel's picture

good creativity.......

achillesheel
Activity Score 10
freelance/UNAPEC
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