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Maze

Agency Network: 
Published/Aired: 
May 2008
Description: 

Print advertisment created by BBH, Brazil for Renault, within the category: Automotive.

Renault Sandero. With GPS as standard.

Advertising Agency: Neogama/BBH Sao Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos, Marcio Ribas
Art Director: Pedro Utzeri
Copywriter: Marcio Juniot

Comments (15)

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Highest Rated

Tripioso's picture
Tripioso
Activity Score 470

Cierto. Pero funciona. La ejecución está supero cool.

Li

Life's a Trip. Enjoy the Ride!

sumsum's picture
sumsum
Activity Score 613

well i think for the product it's ok to show the city as a labyrinth.

not less and not more. way too often seen.

djakuza's picture
djakuza
Activity Score 517

hmmm, i like it but it's done to often.
http://adsoftheworld.com/media/print/bmw_motorrad_maze

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

It's ok, but it feels a little 'so what'.

Back to the drawing board and find something more unique I'd say.

We're going to need more lube.

Tincho's picture
Tincho
Activity Score 1093
capywriter's picture
capywriter
Activity Score 5509

i like this one much better than the referred one (motorbike). Here it's about gps, the other one was about 'finding your own way out' (usually there's only one way out of a maze, so that line was a bit awkward

robottttrockkkk's picture
robottttrockkkk
Activity Score 814

muy usado, la semana pasada colgaron uno similar.

[ http://eltubedeyou.blogspot.com ]

Tripioso's picture
Tripioso
Activity Score 470

Cierto. Pero funciona. La ejecución está supero cool.

Li

Life's a Trip. Enjoy the Ride!

bknowlden's picture
bknowlden
Activity Score 3647

I'm getting pretty bored with this execution...

Stewart's picture
Stewart
Activity Score 67

Stop maze ideas, please.

nemesis's picture
nemesis
Activity Score 765

i like it... too bad it's been done before... i had not seen the others posted here... i like this excution the best though.

everartz's picture
everartz
Activity Score 7613

didnt we all see labyrinth ads few days ago?
--
Everartz

| everartz |

Enas's picture
Enas
Activity Score 741

i like this execution more but still same idea

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

fractalrene's picture
fractalrene
Activity Score 1504

Not bad, I like the illustration. I think the copy needs to say something more than 'With GPS as standard'.

asenyo's picture
asenyo
Activity Score 64

nice art

achillesheel's picture
achillesheel
Activity Score 10

good creativity.......

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