Homeless Car, 2

Agency Network: 
October 2012

Print advertisment created by Publicis, France for Renault, within the category: Automotive.

Advertising Agency: Publicis Conseil, Paris, France
Creative Directors: Olivier Altmann, Hervé Riffault
Art Director: Martin Darfeuille
Assistant Art Director: Antoine Dezes-Richard
Copywriter: Alexandre Hildebrand
Photographer: Will Sanders

Comments (4)

Log in or register to post comments
the_lizard_king's picture
Activity Score 1257

Nope... Not this approach man! Sucks...

And then GOD said...
Let there be creativity!!!

kleenex's picture
Activity Score 50128

hahahahaha.... This is funny... And not in a good way.,..

DaAvitar's picture
Activity Score 198


Sabbir.vai's picture
Activity Score 43

The main question one must ask oneself is, is the ad compelling enough to create a demand of the product among the consumers? The break down to me is quite simple:

- The ad is clean and clear in what it wanted to say
- The main theme of the ad seems the fuel consumption vs distance covered; I doubt of the execution of this part

That's about it. So the consumer will, if they are convinced, consider of buying this car only for saving fuel. And at this recession period I guess that is a big deal to people.

But the problem lies in execution of the idea. Why am I supposing that an old car will consume that much fuel just to start up? The copy should have had more twist in it.