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French Off-Road Vehicle

Agency Network: 
Published/Aired: 
December 2009
Description: 

Print advertisment created by Glickman-Nettler-Samsonov, Israel for Renault, within the category: Automotive.

Renault Koleos
The New French Off-Road Vehicle

Advertising Agency: Glickman-Nettler-Samsonov, Tel-Aviv, Israel
Creative Director: Dudi Ben Simon
Art Director: Dudi Ben Simon
Copywriter: Yael Ben Yehuda

Comments (25)

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SAM75's picture
SAM75
Activity Score 220

Ah french people. They mix every idea with bread or wine.

Brainsugar's picture
Brainsugar
Activity Score 1631

Just to say that Tel Aviv is in Israel, not in France. And be sure that smart french people do not play with such bad clichés! ;-)

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice!

everartz's picture
everartz
Activity Score 7613

this isnt nice at all!

| everartz |

mikeelrapido's picture
mikeelrapido
Activity Score 1929

I don't like it too...

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RisingStar's picture
RisingStar
Activity Score 26

The copy should have been: The French chic is going off-road.

tirthomitro's picture
tirthomitro
Activity Score 2758

i lov the french

they showed me a picture & i laughed
dignity has never been photographed

jackmancer2017's picture
jackmancer2017
Activity Score 6992

This is a borrowed idea. Jeep had an amazon hunter and an eskimo. Volkswagen had a goat shaved like a poodle. But this is the worst of all. And they didn't follow Renault's international styleguide. Logo and fold have to be lower-right corner.

slowrider's picture
slowrider
Activity Score 648

but they read from right to left

one should not take life so seriously - as one will not come out of it alive.

Elmārs Ārnieks's picture
Elmārs Ārnieks
Activity Score 840

too confusing.

Life is a joke. Laugh.

tamer samy's picture
tamer samy
Activity Score 681

dull..

herdo's picture
herdo
Activity Score 7

A Swiss Army Knife and an Austrian pastrie.... perfect to illustrate French style !

An Opinel and sausage would have be more suitable imo.

satrianee's picture
satrianee
Activity Score 3748

good point.

faysal121's picture
faysal121
Activity Score 37

what

John van de Vorstenbosch's picture
John van de Vor...
Activity Score 216

Uhm, huh?

silvi's picture
silvi
Activity Score 4172

Confusing mix. I don´t think this works. Sorry guys.

matks's picture
matks
Activity Score 476

I assume that the Renault logo is on the left side of the layout because in Hebrew you read from right to left, isn't?

valayamadvertising's picture
valayamadvertising
Activity Score 244

may be only off-road drivers know what this ad is !!!

Just Copy's picture
Just Copy
Activity Score 56

think the idea is great but hard to sell a car this way. Congrats for the idea.

dlue's picture
dlue
Activity Score 342

wow... just no... nothing more to say really

cheers,
dlue

Wadih A3's picture
Wadih A3
Activity Score 256

I want a Croissant!

julienbcn's picture
julienbcn
Activity Score 114

yes the main problem in this ad is that the knife which is actually soooo typical of....switzerland! for the croissant, no matter it 've been invented in austria it also a well french product. however it s a nice art

slip's picture
slip
Activity Score 919

good.

SJB

Najem's picture
Najem
Activity Score 18

Not at all!

Sergey_Kolos's picture
Sergey_Kolos
Activity Score 10

Thats tasty...nice vision...not very festival...but may be good in selling. Anyone got the results of the impact?

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