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French Off-Road Vehicle

Agency Network: 
Published/Aired: 
December 2009
Renault Print Ad -  French Off-Road Vehicle

Description

Print advertisement created by Glickman-Nettler-Samsonov, Israel for Renault, within the category: Automotive.

Caption

Renault Koleos
The New French Off-Road Vehicle

Advertising Agency: Glickman-Nettler-Samsonov, Tel-Aviv, Israel
Creative Director: Dudi Ben Simon
Art Director: Dudi Ben Simon
Copywriter: Yael Ben Yehuda
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SAM75's picture

Ah french people. They mix every idea with bread or wine.

SAM75
Activity Score 220
Brainsugar's picture

Just to say that Tel Aviv is in Israel, not in France. And be sure that smart french people do not play with such bad clichés! ;-)

Brainsugar
Activity Score 1631
Copywriter
alexander_bickov's picture

Nice!

alexander_bickov
Activity Score 3279
everartz's picture

this isnt nice at all!

everartz
Activity Score 7613
Art Director |

| everartz |

mikeelrapido's picture

I don't like it too...

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

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http://sexinads.tumblr.com

RisingStar's picture

The copy should have been: The French chic is going off-road.

RisingStar
Activity Score 26
tirthomitro's picture

i lov the french

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

jackmancer2017's picture

This is a borrowed idea. Jeep had an amazon hunter and an eskimo. Volkswagen had a goat shaved like a poodle. But this is the worst of all. And they didn't follow Renault's international styleguide. Logo and fold have to be lower-right corner.

jackmancer2017
slowrider's picture

but they read from right to left

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Elmārs Ārnieks's picture

too confusing.

Elmārs Ārnieks
Activity Score 840
home study |

Life is a joke. Laugh.

tamer samy's picture

dull..

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

herdo's picture

A Swiss Army Knife and an Austrian pastrie.... perfect to illustrate French style !

An Opinel and sausage would have be more suitable imo.

herdo
Activity Score 7
satrianee's picture

good point.

satrianee
Activity Score 3748
faysal121's picture

what

faysal121
Activity Score 37
Creative Director at Advertising
John van de Vorstenbosch's picture

Uhm, huh?

John van de Vor...
Activity Score 216
Copywriter at Hansnel Group
silvi's picture

Confusing mix. I don´t think this works. Sorry guys.

silvi
Activity Score 4172
Copywriter
matks's picture

I assume that the Renault logo is on the left side of the layout because in Hebrew you read from right to left, isn't?

matks
Activity Score 476
Advertising
valayamadvertising's picture

may be only off-road drivers know what this ad is !!!

valayamadvertising
Activity Score 244
Creative Director at VALAYAM CREATIONS |

www.valayam.com, www.valayam.com/blog

Just Copy's picture

think the idea is great but hard to sell a car this way. Congrats for the idea.

Just Copy
Activity Score 56
Copywriter at Puromate advertising
dlue's picture

wow... just no... nothing more to say really

dlue
Activity Score 342

cheers,
dlue

Wadih A3's picture

I want a Croissant!

Wadih A3
Activity Score 256
Copywriter at publicitas/publicis/saatchi & saatchi
julienbcn's picture

yes the main problem in this ad is that the knife which is actually soooo typical of....switzerland! for the croissant, no matter it 've been invented in austria it also a well french product. however it s a nice art

julienbcn
Activity Score 114
Creative Director
slip's picture

good.

slip
Activity Score 919
designer |

SJB

Najem's picture

Not at all!

Najem
Activity Score 18
Sergey_Kolos's picture

Thats tasty...nice vision...not very festival...but may be good in selling. Anyone got the results of the impact?

Sergey_Kolos
Activity Score 10
Copywriter at Linea12/etc
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