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Freddy

Campaign
Agency Network: 
Published/Aired: 
June 2008
Renault Print Ad -  Freddy

Also From This Campaign 2

Description

Print advertisement created by Ogilvy, Costa Rica for Renault, within the category: Automotive.

Caption

Objects in mirror are closer than they appear.
From 0 to 100km/h in 6.2 seconds.

Advertising Agency: Ogilvy Costa Rica
Creative Directors: Giovanni Bulgarelli, Carla Pravisani
Art Director: Daniel Montiel
Copywriter: Brian Maynard
Photographer: Ivan Castilla
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ragecg's picture

Freddy never wore a trenchcoat???

ragecg
Activity Score 73
STRTLRS's picture

It's the Matrix version... Still bad.
www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

G_add _add's picture

photoshop could have been better, but the idea is nice

G_add _add
Activity Score 23
Abertay Unviversity Dundee
primo_susto's picture

yep, very nice adds, but not good photoshop, the "toy" is very bad aded

primo_susto
Activity Score 440
Graphic Designer
iRIO's picture

that's the idea...to show the toy that "closer than they appear" )

iRIO
Activity Score 224
jobless
oshe's picture

If you look fine, there is something really bad in the reflection mirror (and isnt Freddy) Its perspective problem and point of view.

I agree whit "G": nice idea, probably better photoshop

··o.s.h.e··

oshe
Activity Score 852
Copywriter |

oshe.pb@hotmail.com

floydeepurple's picture

gud idea. bad execution.

floydeepurple
Activity Score 349
Copywriter
stitchy's picture

i didnt get the idea!!!
is FREDDY fast or something?

stitchy
Activity Score 779
creative design
LeeMoh's picture

Something else guys…

1:
This is defiantly the right-side mirror because the car body reflection is on left. Am I Correct?
Then the mirror tilt direction is wrong!
It should be the other way around.

2:
Is the driver seat in the right-hand side in Costa Rica?
If no… then the road reflection is also wrong!
The driver should see only the right edge of the street, not both its lanes.

3:
Nice idea, nevertheless.

LeeMoh
Activity Score 424
MacGoni's picture

It's amazing how can somebody screw art.

MacGoni
Activity Score 128
Art Director |

" Screw you guys! I'm going home "

jhonnyvic's picture

La idea está bien, pero la ejeución daña todo porque el manejo del photoshop parece de un niño que apenas está aprendiendo, el afiche no da la talla para ser de una agencia.

jhonnyvic
Activity Score 39
franksandres's picture

how much did that Freddy Neo toy cost?
I want one!

franksandres
Activity Score 172
Creative Director at Ogilvy & Mather
kitkiritkit's picture

already been done, same execution!
http://davedragon.rilysi.com/2008_04_01_archive.html

kitkiritkit
Activity Score 73
student
pscs's picture

Why do cars sold in America (or American built cars) must have "Objects in mirror are closer than they appear" on the side mirrors?

pscs
Activity Score 440
SAC
Andrey Vaslit's picture

Guys, the idea is the matter here, it's done like that because they did it like that. Only boys will complain about the "execution".

Andrey Vaslit
Activity Score 210
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