Agency Network: 
June 2008

Print advertisment created by Ogilvy, Costa Rica for Renault, within the category: Automotive.

Objects in mirror are closer than they appear.
From 0 to 100km/h in 6.2 seconds.

Advertising Agency: Ogilvy Costa Rica
Creative Directors: Giovanni Bulgarelli, Carla Pravisani
Art Director: Daniel Montiel
Copywriter: Brian Maynard
Photographer: Ivan Castilla

Comments (15)

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ragecg's picture
Activity Score 73

Freddy never wore a trenchcoat???

STRTLRS's picture
Activity Score 1601

It's the Matrix version... Still bad.

I think, therefore... yeah.

G_add _add's picture
G_add _add
Activity Score 23

photoshop could have been better, but the idea is nice

primo_susto's picture
Activity Score 440

yep, very nice adds, but not good photoshop, the "toy" is very bad aded

iRIO's picture
Activity Score 224

that's the show the toy that "closer than they appear" )

oshe's picture
Activity Score 852

If you look fine, there is something really bad in the reflection mirror (and isnt Freddy) Its perspective problem and point of view.

I agree whit "G": nice idea, probably better photoshop


floydeepurple's picture
Activity Score 349

gud idea. bad execution.

stitchy's picture
Activity Score 779

i didnt get the idea!!!
is FREDDY fast or something?

LeeMoh's picture
Activity Score 424

Something else guys…

This is defiantly the right-side mirror because the car body reflection is on left. Am I Correct?
Then the mirror tilt direction is wrong!
It should be the other way around.

Is the driver seat in the right-hand side in Costa Rica?
If no… then the road reflection is also wrong!
The driver should see only the right edge of the street, not both its lanes.

Nice idea, nevertheless.

MacGoni's picture
Activity Score 128

It's amazing how can somebody screw art.

jhonnyvic's picture
Activity Score 39

La idea está bien, pero la ejeución daña todo porque el manejo del photoshop parece de un niño que apenas está aprendiendo, el afiche no da la talla para ser de una agencia.

franksandres's picture
Activity Score 172

how much did that Freddy Neo toy cost?
I want one!

kitkiritkit's picture
Activity Score 73

already been done, same execution!

pscs's picture
Activity Score 440

Why do cars sold in America (or American built cars) must have "Objects in mirror are closer than they appear" on the side mirrors?

Andrey Vaslit's picture
Andrey Vaslit
Activity Score 210

Guys, the idea is the matter here, it's done like that because they did it like that. Only boys will complain about the "execution".