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Catwalk

Campaign
Agency Network: 
Published/Aired: 
April 2013

Description

Agency Producer: Antonio Jr.

Print advertisement created by Publicis, Portugal for Renault, within the category: Automotive.

Caption

Don’t dream and drive. Renault Visio System. Keeps you awake.

Advertising Agency: Publicis, Lisboa, Portugal
Creative Director: João Braga
Art Director: Ricardo Ferreira
Copywriters: Leo Gomez, Ivo Machado, Roberta Batista
Photographer: Miguel Angelo / White Lab / Corbis / Getty Images / Shutterstock
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kleenex's picture

good set of ads.

kleenex
Activity Score 51110
Web Designer/Developer
certaintly's picture

so bad. ugly and forced and confusing

certaintly
Activity Score 3994
gb83's picture

God Job

gb83
Activity Score 63
Art Director
Klara K.'s picture

Though I appreciate the new approach to advertise a car, without the copy, which not everybody reads, especially when it's this small, the message is very unclear.

Klara K.
Activity Score 3343
Charles University in Prague
sacrilegend's picture

Can't believe this is so highly rated. "Forced" is the only adjective that comes to mind when I see these ads.

sacrilegend
Activity Score 3394
Copywriter
jackblack's picture

Sorry, I don't get this at all.

jackblack
Activity Score 2357
Art Director
Sjobs94's picture

very well executed

Sjobs94
Activity Score 80
Copywriter
mmackinven's picture

Not getting this either.

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

Janayjoi's picture

Renault Visio system is a system designed to alert drivers, through camera detection, and make them more aware on the road . 'Don't dream and drive' may simply be a light warning to drivers prone to falling asleep/day dreaming/wandering behind the wheel, and 'keeps you awake' is pretty literal as it outlines the function of the system. If you look beside the 'don't dream and drive' line you will see the symbols of the system in play; things that functions to disturb the dream. I honestly didn't know what it was at first so I decided to look into the product and it made much sense after.

Janayjoi
Activity Score 84
Humber College-Creative Advertising
Janayjoi's picture

great job

Janayjoi
Activity Score 84
Humber College-Creative Advertising
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