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Bad Boys, Construction

Campaign
Agency Network: 
Published/Aired: 
June 2010

Description

Print advertisement created by Publicis, France for Renault, within the category: Automotive.

Caption

Who would offer bad service to these guys?
Renault Pro+, the custom made service for pros.

Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Olivier Altmann
Art Director: Philippe Boucheron
Art Director Assistant: Gregory Pierrain
Copywriter: Patrice Lucet
Photographer: Marc Gouby
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AssassinX's picture

So these guys in the picture are not pros?

AssassinX
Activity Score 1329
TommyO's picture

Why not? They are, that's why they use the product.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Adaddicted's picture

may be helpers!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Endeio's picture

I like this kind of humour. Smart copy..

Endeio
Activity Score 270
Copywriter
MJStinson77's picture

I like this campaign.

MJStinson77
Activity Score 601
Copywriter at Erwin-Penland |

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

Guest's picture

Done for Harley Davidson.

Guest
Brainsugar's picture

Can you give us the link please?

Brainsugar
Activity Score 1631
Copywriter
dollypoppin's picture

Now these guys look tougher.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

alexander_bickov's picture

Cute

alexander_bickov
Activity Score 3279
shortafella's picture

good! it doesn t have to be the most brilliant idea to have a good ad.

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

Guest's picture

It does, if you want a have brilliant ad. This is just decent.

Guest
hufflepoff's picture

Nice set of ads

hufflepoff
Activity Score 430
Art Director at shwing
paumarques's picture

bona campanya.

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture

very nice & diffrent take

Guest
L. Wiesen's picture

smart

L. Wiesen
Activity Score 1340
Copywriter
Dzsoi's picture

Funny, really nice wink at the possible clients. Hats off, dudes!

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

The idea is nice but the layout is the same of volkswagen

Guest
Guest's picture

does renault offer bad service to these guys?

Guest
Dzsoi's picture

lol it is good to see ppl from the client side on this site!

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
michelangelo's picture

nice... but could be better with better casting

michelangelo
Activity Score 660
v0the0kwc's picture

maybe the guys in the picture should smiles? make it more convincing?

v0the0kwc
Activity Score 141
thedesignaddict's picture

The other one is better. These guys don't look as menacing. In part due to the slightly higher angle of the photo.

thedesignaddict
Activity Score 5403
Art Director at Freelance
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