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Woman

Campaign
Agency Network: 
Published/Aired: 
June 2009
Reggaefest Print Ad -  Woman

Also From This Campaign 2

Description

Print advertisement created by Karo, Canada for Reggaefest, within the category: Recreation, Leisure.

Caption

There’s only one day to Reggae. August 15, Shaw Millennium Park

Advertising Agency: Karo Group, Calgary, Canada
Creative Director: Phil Copithorne
Art Director: Scott Shymko
Copywriter: Craig Reynolds
Account Director: Leslie Tettensor
Photographer: Patrick Norman
Retouching: Sheldon McLean
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Highest Rated

chris myles's picture

yh i agree with digifool, the ad is very creative. be one a rastafarian one day and da other day, be yourself.

chris myles
Activity Score 429
Napier University
shahidali's picture

so you point out the reggae trait... not bad. but should have been a more appealing and novel idea, at least where reggae is involved

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

digifool's picture

Be Rastafarian for one day and then go back to your regular life. Sounds appealing and novel to me.

digifool
Activity Score 264
Art Director
chris myles's picture

yh i agree with digifool, the ad is very creative. be one a rastafarian one day and da other day, be yourself.

chris myles
Activity Score 429
Napier University
Hibon's picture

Very...flat, boring and not new.

Hibon
Activity Score 3734

Simple ideas are the best !

flavourfish's picture

I agree with Hibon. Flat, boring. They should make more out of the idea. It looks like a dentist campaing where theres some rasta hair misplaced....

flavourfish
Activity Score 125
Byavisen Bergen
bubblestheclownfish's picture

I THINK what they're trying to say is it takes several months/years to get a full real Rasta-style 'do. The Fest is a one-day only event, so you get a "taste" of what it's like to be a Rasta, but not the whole experience.

Agree with the "boring" comment. Why not show her at work the day-after with this 'do (if that's the agency's direction)? Give us something more interesting than a simple mannequin headshot.

bubblestheclownfish
Activity Score 614
Creative Director
CrackerJackFlash's picture

these are irie

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

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