August 2007

The Jetta. Made to keep you driving.
Volkswagen. For the love of cars.

Advertising Agency: DDB, Malaysia
Executive Creative Director: Roger Pe
Art Director: Desmond Phang
Producer: Andy Ng
Group Account Director: Ian Tan
Sr. Account Manager: Alvin Ng
Account Executive: Terence Leong
Brand Planner: Alex Goh

Comments (26)

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dima7k's picture
Activity Score 29

Wait, isn't part of 'keeping you driving' that you have to refuel less often? Or am I missing something?

lucasqueiroz's picture
Activity Score 17


raverus's picture
Activity Score 1476

fail fail fail

Blessilda Mok's picture
Blessilda Mok
Activity Score 117


picturejockey's picture
Activity Score 658

Gives me an impression that it is fuel guzzler that frequently needs to be refueled.

creative_catalyst's picture
Activity Score 110

It tells me that you can't go on a trip without a fuel tanker next to you otherwise you'll run out of petrol in the middle on nowhere. There is thought behind it but not a complete thought.

Blessilda Mok's picture
Blessilda Mok
Activity Score 117

I don't see things literally.

Nice one.

smudge23's picture
Activity Score 171

Complete doo-doo. Please wipe your feet.

Have Heart's picture
Have Heart
Activity Score 922

I think it's not bad.

everartz's picture
Activity Score 7613

i wanna say the idea is very good no matter what the excution's quality was, still the execution reflects the idea well.. so i say good work!


| everartz |

basildouglas's picture
Activity Score 12

where's the product benefit in these?

ODoyle's picture
Activity Score 260

That thing is sucking down the juice faster than a fat bastard at a beer drinking contest, it says to me this sucker has to be re-fueled every 10 metres... yep, sucking down the juice like a swine in a pig sty.

proverbialthought's picture
Activity Score 278

IT's a shame VW is completely misunderstanding the Hybrid craze. Showing a car moving fast AND being replenished with gas COMPLETELY sends the wrong message!!! My God, it reminds me of the old ad where the guy fills his sports car up with $50 gas, gets in, revs his engine three times, and the gas hand moves from F to E. Hilarious!!! This one here is just as funny, but I am laughing at the ad agency this time and not the commercial itself!

Culture In Ads:

beepbeep's picture

about the ad.

It's ugly, but it gets you nowhere.

puppiepoppy's picture
Activity Score 1634

Brilliantly lame.

Sandeep Sinnarkar's picture
Sandeep Sinnarkar

Lovely. If you look at it the way it's meant to be looked at. And I guess that's the way it is with every ad. So if this is not good, no ad is good.

proverbialthought's picture
Activity Score 278

Well, I agree and disagree. Certainly I get what it is SUPPOSED to mean; but even with that understanding I keep seeing it the other way. I think the other ads in this series are far more effective; but that it is just too risky making the connection between a FAST car and GAS CONSUMPTION. This while other companies are running ads about "keeping you going" by allowing you to avoid gassing up all together. I think it is an unnecessarily risky ad

Culture In Ads:

DDBill's picture
Activity Score 120

This car is not about 'fast'...
Its about 'fun to drive'...
read the tagline properly.....b4 making any comments...

William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.

rezarazor's picture

Keeps you going?.... Nowadays people want a car that save fuel! we're not gonna waste our money by filling up gas n cruise around..especially in Malaysia! ....I wont buy this Jetta! Hahhahahha!

caro12's picture

From a consumer's point of view, I think the point of this campaign is to show that driving the car is so enjoyable that you don't want to stop for anything. I don't think it has anything to do with hybrids or speed. This is not a hybrid, so obviously, at some point, you need to refuel. If the point is that you wouldn't want to stop driving it, you would do what is necessary not to have to stop for annoying but necessary things like refueling, washing the car or eating. That's how I saw it...I think it's very clever.

Blessilda Mok's picture
Blessilda Mok
Activity Score 117

Bravo! So far the most intelligent comment on this thread ... by Caro12

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

My first impression was that the car is so good on gas that it's like having a gas truck beside you refueling you. I don't think the truck is actually there, only in spirit. Of course, with an ad like this, anything is possible I suppose.

kevin goh's picture
kevin goh
Activity Score 8

I like the ad.

vw jetta parts's picture
vw jetta parts

I like the ad too especially the value of its figure. You can easily think of gas efficiency.

Big Friendly Monster 822's picture
Big Friendly Mo...
Activity Score 159

Yea I agree with's not about fast. And for the comment about a unnecessarily risky ad...Without a doubt i think in an creative idea, we should all go all crazy about our ideas.

leanmeat's picture
Activity Score 28

I like The "big idea" ie: the car is so good to drive you don't want to stop. My beef is with the tagline. The way it's written, using the words "made" & "keep driving" like that just makes it not very affable or welcoming, all you have to do is remove the "you"in the sentence and it becomes "keep You driving", as though you didn't have a choice in the matter. That would be a short coming more than a USP don't you think?

The visuals clearly indicate that the ad is supposed to be exaggerated and humorous and not to be taken literally, so that's fine. I think if an ad can entertain or make ppl smile- it can be effective, even if it doesn't "make sense". Not a bad ideas at all, but once again i just feel the copy could have been thought through a bit more.